"We Live in Decideware & We Love It"

One of the many benefits of our long engagement with the ANA’s Advertising Financial Management conference is the opportunity to meet an array of people who work in the business – representing marketing, procurement, finance and agencies.       

With rapid growth over the past 18 months, we've acquired many new clients coming to Decideware with greater ambitions for scale, productivity and ROI than we might have seen in the past. And established clients are lifting to greater heights faster than ever.

Decideware is again a proud sponsor of the ANA's Advertising Financial Management Conference, this year April 28 – May 1, in Phoenix, ARIZ.

In fact, as we’ve done for years now, Steven Wales will welcome all the attendees to the event Monday morning right ahead of Bob’s Opening Remarks.

Late last year the WFA and Decideware partnered to deliver a seminar to WFA Sourcing Forum members in Singapore.

Decideware would like to acknowledge all the nominees and congratulate Raja Rajamannar Chief Marketing and Communications Officer at Mastercard on being named WFA Global Marketer of the Year, 2018.

All aboard? Why it's critical you have a formal on-boarding program for your agency partners and internal stakeholders!!!

Which president is this quote attributed to... "Complaining about a problem without proposing a solution is called whining"?

So what can you do to get the comments you need from your agency evaluations for meaningful action planning?


Are you simply using the "volume control" for your scopes of work? Or are you making sure you have the right mix?


Bored, tired, listless? Is your agency evaluation process getting  stagnant?


The WFA recently announced that the Jury for the WFA Global Marketer of the Year selected the shortlist for this year’s award, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

You are about to embark on your agency partnership road trip. What's the most important thing you need to take with you?

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. 

The WFA have announced its prestigious WFA Global Marketer of the Year Awards 2018 is now open to nominations.