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The 4-Step Process to Developing a Marketing Procurement Data Strategy

Posted by Robin Seasock on Jan 19, 2020 8:03:01 PM

Data is essential when making marketing procurement decisions. It’s the foundation to understand where you’ve been, where you are now, and where you’re headed.

Agencies and their Views of Evaluation Programs

Posted by Richard Benyon on Sep 8, 2019 11:03:41 PM

Agencies are valued partners in advertisers’ evaluation programs. They act as respondents in the relationship surveys our clients conduct, often they’re invited to play a role in shaping the program, and certainly they will engage to act on the findings.

ANA Webinar: Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management

Posted by Robin Seasock on Jul 17, 2019 11:04:49 PM

Most agency management programs help companies manage their agency relationships, deliver process efficiencies and savings. But did you know there is more untapped value that Marketing isn’t getting that can help brand teams make more informed decisions and deliver insights to the leadership team to help drive Marketing strategy? During this webinar, Decideware and LinkRFx will share with you how to move up the value pyramid to deliver more strategic value. 

In this webinar, you will learn:

  • Stronger marketing investments are possible when Marketing, Operations, Procurement, and Finance collaborate and optimize agency management
  • Marketing Procurement isn’t all about cutting costs, they can be enablers for marketing leadership for brand planning and measuring brand/agency activity against topline marketing strategies  
  • A well-designed agency management program delivers insights for swift decision making

From "Sourcing" to "Resourcing": re-labeling Marketing Procurement for Success

Posted by Steven Wales on Jun 23, 2019 10:37:11 PM

This past week I had the privilege of attending the ProcureCon for Digital and Marketing services conference in London.  About 200 marketing procurement professionals from companies like Bayer, Adidas, Kellogg, L’Oreal, Mars, Duracell, Mondelez and more came together to share best practice, learn from peers & industry leaders and network with colleagues.  Having attended dozens of marketing and procurement conferences over the past decade, I was really looking forward to hearing what the latest trends are from around the world.  However, there seemed to be an old theme popping up . . . again. That is,

"We Live in Decideware & We Love It"

Posted by VJ Ratnam on Jun 3, 2019 7:45:59 PM
Topics: Scope of Work

One of the many benefits of our long engagement with the ANA’s Advertising Financial Management conference is the opportunity to meet an array of people who work in the business – representing marketing, procurement, finance and agencies.       

In-House vs External Agency Evaluation - Is there a double standard?

Posted by Decideware Staff on May 28, 2019 6:40:17 PM


Is there a Fast Evolution Happening in Agency Management?

Posted by Decideware Staff on Apr 9, 2019 10:04:21 PM

With rapid growth over the past 18 months, we've acquired many new clients coming to Decideware with greater ambitions for scale, productivity and ROI than we might have seen in the past. And established clients are lifting to greater heights faster than ever.

ANA's Advertising Financial Management Conference & Our Deep Partnership

Posted by Decideware Staff on Mar 31, 2019 6:28:50 PM

Decideware is again a proud sponsor of the ANA's Advertising Financial Management Conference, this year April 28 – May 1, in Phoenix, ARIZ.

In fact, as we’ve done for years now, Steven Wales will welcome all the attendees to the event Monday morning right ahead of Bob’s Opening Remarks.

The WFA and Decideware deliver at Sourcing Forum, Singapore

Posted by Richard Benyon on Mar 17, 2019 8:44:13 PM

Late last year the WFA and Decideware partnered to deliver a seminar to WFA Sourcing Forum members in Singapore.

Decideware congratulates Raja Rajamannar from Mastercard for being named WFA Global Marketer of the Year, 2018

Posted by Decideware Staff on Mar 11, 2019 10:06:55 PM

Decideware would like to acknowledge all the nominees and congratulate Raja Rajamannar Chief Marketing and Communications Officer at Mastercard on being named WFA Global Marketer of the Year, 2018.

All aboard? Why it's critical you have a formal on-boarding program!!!

Posted by Richard Benyon on Jan 31, 2019 11:48:32 AM

All aboard? Why it's critical you have a formal on-boarding program for your agency partners and internal stakeholders!!!

Key Benefits of Formal Onboarding Programs

Do you have all the ingredients to write effective agency evaluation comments? A Decideware Snippet

Posted by Richard Benyon on Jan 23, 2019 10:43:40 AM

Which president is this quote attributed to... "Complaining about a problem without proposing a solution is called whining"?

So what can you do to get the comments you need from your agency evaluations for meaningful action planning?


The Importance of Writing Effective Eval Comments

Treble & Bass...are you getting your scope of work mix right? A Decideware Snippet

Posted by Richard Benyon on Jan 15, 2019 9:54:27 AM

Are you simply using the "volume control" for your scopes of work? Or are you making sure you have the right mix?

Do you have the right mix

Will you avoid the agency evalaution 360-feedback "black hole"? A Decideware Snippet

Posted by Richard Benyon on Jan 9, 2019 8:30:16 PM

How will you avoid the evaluation black hole?

Will you avoid the black hole

How to keep your agency evaluation program relevant! A Decideware Snippet

Posted by Richard Benyon on Dec 10, 2018 7:44:16 PM


Bored, tired, listless? Is your agency evaluation process getting  stagnant?


How to Keep Agency Eval Prog Relevant


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