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The ANA & Ford & Decideware – Webinar; Ford’s Journey in Automating their Agency Management Process

Posted by Robin Seasock on Apr 28, 2021 8:47:19 PM

The ANA & Ford & Decideware –

Webinar: Ford’s Journey in Automating their Agency Management Process


In this webinar, hear from members of Ford's Global Agency Management Team as they share their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.

This webinar will focus on the challenges, requirements, and results the project team achieved in coordination with their agencies. The team will also share insight into the key factors that made their initiative successful.



Start: Thursday, May 13, 2021 at 1:00pm (EST)

End: Thursday, May 13, 2021 at 2:00pm (EST)





Dawn Andonian
Agency Operations Manager
Ford | Global Agency Management

Kimberly Pardo
Marketing Technology Manager
Ford | Global Agency Management

Vikki Rohrer
Operations and Strategy Manager
Ford | Global Agency Management

Richard Benyon
CEO, Co-founder, Propeller-head


Decideware’s Client Summit – "Enabling Diversity, Equity & Inclusion Programs"

Posted by Robin Seasock on Apr 5, 2021 6:35:54 PM
Topics: Diversity


Decideware’s Client Summit – Enabling Diversity, Equity & Inclusion Programs
Diversity, Equity & Inclusion has always been on the agenda for large advertisers, but this year DE&I shot straight up to the top of the agenda and that’s reflected in conference designs of the industry member organizations – the WFA and ANA, for example. Across the marketing landscape, DE&I has risen as a priority and advertisers are building out their programs.


"Diversity, equity, and inclusion are not buzzwords or a trend. While it is clear that diversity is more visible at the moment, approaching this as a "check-the-box" problem to be addressed will not generate the desired results. When an organization decides to pursue programming in this space, it is critical to build with the intent of understand, learn, and change.”

Damian Branch, Professional Services Manager, Decideware


At the Decideware Client Summit last week we dedicated the discussion solely on DE&I. With nearly 50 participants from around 30 of the world’s largest companies, we facilitated a forum to share ideas about how to evolve, enable and progress DE&I.

Key points of discussion, included;

1. There are a number of drivers to provide momentum for continuous program improvement, including but not limited to compliance with government regulations, access to government funds, addressing corporate objectives, and creating important business, economic and societal gains

2. Specific to our industry, Advertisers are focused on engaging minority owned businesses, understanding the diversity make-up of their client-side and agency teams, ensuring advertisements are representative of their audience, and lifting the economic impact advertisers are having on disadvantaged communities

3. Notably, Advertisers are working closely and productively with their agency partners to pull these opportunities through

4. Many advertisers are now partnering with Decideware to automate their DE&I related processes, so data collection and analytics are made simpler for both the advertiser and their agencies. Across Decideware’s Agency Lifecycle Platform we’ve delivered enhancements to the modules to provide greater support to capture and process DE&I data. And Decideware’s Business Intelligence assets are being continually refined as we design and provide actionable information to more and more stakeholders.


Decideware is proud to support advertisers and agencies to enable and grow their DE&I programs to achieve significant benefits. These are timely and important initiatives, which benefit us all.


Decideware and “FORGE: Championing Supplier Diversity”

Posted by Robin Seasock on Feb 21, 2021 9:31:07 PM
Topics: Diversity


Pepsi, Merck, IBM, IHG… what do we all have in common?
A deep commitment to Diversity & Inclusion.

Diversity & Inclusion continues to bubble up as the #1 topic that organizations want to elevate and address in 2021 – especially when it comes to Procurement. Procurement Foundry is hosting a world-class conference “FORGE: Championing Supplier Diversity” on Thursday, February 25, 2021 and Decideware is proud to be sponsoring the event.

While diversity and inclusion has always been important, the topic has moved from just being an item on the agenda to BEING the agenda – the WHOLE agenda. Procurement Foundry has garnered the ‘who’s who’ of diversity support organizations to speak at the conference. It is exciting to see these organizations and procurement leaders joining forces, in this single conference, to share their experience, learnings and successes.

Several of our clients approached us and asked if we would help enable and automate their programs by collecting and reporting on diversity and inclusion data. Why? Because as an agency management enterprise software solution Decideware is already helping advertisers with data collection and business intelligence related to their agency engagements. Incorporating diversity data is a natural extension of what we already do. Whether advertisers want to manage diversity spend with agencies, the diversity profile of agency staff working on their business, or the creative content they produce, we help advertisers operationalize and collect data that informs their Diversity & Inclusion program and metrics. The data and transparency help guide their decision making and enable companies to monitor progress against their goals. We are proudly working with world class organizations that are having an impact on diversity and inclusion and we are humbled to be part of their solution.

We look forward to attending the “FORGE: Championing Supplier Diversity” conference and continuing to learn about this most important topic.

If we miss you at the conference, we are just an email away.

Here is the link to the event:


Decideware Continues To Grow ...

Posted by Robin Seasock on Jan 28, 2021 8:53:04 PM



Decideware grew during the GFC.

And through the next decade.

And we’re growing during COVID 2020/21.

That’s because we help advertisers manage their agency relationships – thru’ the good times and the bad.


Since we entered the US market around 12 years ago we’ve continued to build new software tools and product features, hire skilled people who work in partnership with our clients, and add new clients to our expanding base of subscribers.

And our European based client roster is expanding too – with those clients typically tasked to implement large, complex global programs.

We keep growing because we are the only true enterprise SaaS platform for large advertisers to manage their agency relationships & investments.

Decideware's Agency Management Platform now sees tens of thousands of users accessing the system to process billions in scope fees annually, to execute thousands of agency evaluations with tens of thousands of respondents, better manage hundreds of millions in production fees, hundreds of millions in media fees, and much more.

Notably, over the past 6 months we’ve worked at a steady pace to onboard new clients across the pharmaceuticals, FMCG and finance sectors and we’ve just hired 2 new members to the team to increase our capacity to service an ever expanding client base.


How Pfizer is managing its global agency roster...

Posted by Robin Seasock on Jan 11, 2021 9:35:22 PM

Pfizer and Decideware collaborated recently on an Association of National Advertisers (ANA) article where Pfizer shared their vision for managing its global agency roster. 

As one of the largest multinational biopharmaceutical companies in the world, they opted to take a practical, staged approach to harnessing their robust agency information into a centralized database. 

Ultimately they envision combining the agency provided details with scope-of-work and performance information to paint a holistic picture of the agency relationship.  The expectation is that this robust database that is capturing institutional knowledge will help expedite and streamline the agency selection process for all parties.

Click here for a copy of the article “How Pfizer Is Managing Its Global Agency Roster” and to read about the steps the global advertiser is taking to build a central repository for agency information.  This leads to a registration for the article within our website, and/or we provide a link to the article on ANA website.

Decideware and Pfizer to feature at ProcureCon (US) Marketing Summit

Posted by Robin Seasock on Nov 19, 2020 12:50:34 AM

Decideware & Pfizer @ ProcureCon Marketing Virtual Summit, 19 Nov 2020.

Decideware is pleased to sponsor the 2020 ProcureCon Marketing Virtual Summit.  The peer-led conference features use-cases from over 20 thought leaders in marketing procurement. 

This is a free forum for marketing procurement professionals looking for ways to innovate strategies, respond to rapidly changing stakeholder needs, and gain key insights for adapting your sourcing program. 


And we are excited to partner with special guest Diane Gibbons at Pfizer to discuss agency roster techniques ... 



Diane Gibbons, Director, Global Procurement, Pfizer
Richard Benyon, CEO, Decideware, Inc.

3.00pm - 3.30pm EST, 19 November


Decideware supports Forge: Marketing

Posted by Robin Seasock on Oct 28, 2020 10:20:38 PM

Decideware is proud to be an inaugural Premier Sponsor of Forge: Marketing - Global Marketing Procurement’s newest marquee annual event;

Thursday, October 29th 10-5pm EDT (Live Virtual Conference)


The full day agenda features a range of important topics and expert practitioners representing brands, including AbInBev, AstraZeneca, Nestle, Novo Nordisk, Teva, Truist, Visa and many others in addition to seasoned industry advisors Laura Forcetti at the WFA and Tina Fegent.



Produced by the Procurement Foundry, we welcome the addition of opportunities for marketing procurement practitioners to learn and connect.

Visit the conference website below.

Visit Conference


When Advertisers Want Enterprise, they Upgrade with Decid

ProcureCon Marketing Webinar Series: Bayer's Procurement Automation Journey

Posted by Steven Wales on Oct 27, 2020 2:23:22 AM


In this ProcureCon Marketing EU Webinar, Wednesday 28 October, 2020 - 


Decideware's Steven Wales will present sessions with Malik Akhtar, VP Marketing Procurement at Bayer to understand Bayer's journey to automate their scope of work program to drive efficiencies and savings.


Malik will discuss Bayer's processes to secure gains, and address questions, including;

  •  His role and responsibilities at Bayer, as well as his experience before Bayer
  • What was the state of Marketing Procurement, specifically scope management, when he arrived at Bayer?
  • What was the catalyst for change, that senior leadership identified, as reasons to automate the scope process?
  • How did Bayer gain buy-in from marketing, agencies and leadership alike?
  • How did he communicate change? 
  • What have the benefits been?
  • Are we there yet and if not, what’s next?
  • What are the 3 main tips for advertisers looking to automate their scope process?

The conference link is available, here;


ProcureCon Marketing Virtual Event

Episode 2: 28th October, 2020   
12:00 - 16:00 London | 13:00 - 17:00 Berlin



Join us for the ANA hosted webinar on the 5 Steps to Establish a Strategic Production Spend Management Program ...

Posted by Robin Seasock on Sep 16, 2020 6:57:12 PM

Join us for the ANA hosted webinar ...

5 Steps to Establish a Strategic Production Spend Management Program


While there has been a cost management focus placed on individual production projects, overarching, company-wide strategic production spend governance is still relatively immature.

In this webinar, learn how to take your production governance to a higher level to better enable your stakeholders and provide insights to your leadership team.

This session will cover how to get started with these 5 steps to establish a strategic production spend management program:

  • Establish a strategic production spend management Team & Charter
  • Define the goals to enable a better process and inform spend decisions
  • Capture and understand costs – and make decisions informed with data
  • Implement a communication plan to enact change
  • Continue to build on the gains



Start: Thursday, September 17, 2020 at 1:00pm

End: Thursday, September 17, 2020 at 2:00pm



Richard Benyon, CEO, Co-Founder & Propeller-Head, Decideware

Damian Branch, Professional Services Manager, Decideware




When Advertisers want Enterprise, they Upgrade with Decideware 

"The COVID-19 Production Playbook: What Brands Need to Know About Post-Lockdown Production" ...

Posted by Robin Seasock on Aug 13, 2020 6:30:31 PM


Advertising production management is receiving more attention than it used to from brands.

After production came to an abrupt halt with the pandemic it is now starting to re-open, but with a few more complications. For example, there are more legal and risk management considerations than before.

According to Wimberly Meyer who hosted a recent ANA webinar “The COVID-19 Production Playbook: What Brands Need to Know About Post-Lockdown Production” advertisers are also requiring more approvals by more people in the advertiser’s organization.

Roles that have not traditionally been involved in production are now weighing in on production decisions. What that means for advertisers is a heightened level of communication and budget scrutiny is required at every step of the way.


Production governance programs need to change.


And we see the leading clients at Decideware changing;

1. They've designed better production governance programs to accommodate what's needed now 

2. They reply on the Decideware platform to enable the program and to deliver data transparency

3. With transparency, they make informed decisions across all their markets under management.

The production world has changed - and production spend governance best-practice has changed with it.

How to Build a Global Marketing Procurement Model during a Pandemic ...

Posted by Robin Seasock on Aug 7, 2020 4:56:29 PM


As we settle into our new norm, virtual conferences seem to be the closest thing we are going to get to in-person conferences for some time. The recent ProcureCon Marketing webinar 2-day series offered topics spanning everything from identifying and maximizing opportunities in media, to recommendations for remote pitches, to using technology to your advantage, to innovating, lessons learned, and changing your agency or marketing procurement model.  

The content provided value to new entrants and seasoned professionals.

Homing in on the “How to Build a Global Marketing Procurement Model during a Pandemic” presentation by Carla Heri-Hoepker and Diana Laffert from Bayer, they laid out a roadmap and provided recommendations for how to implement a truly centralized global procurement operation that spanned 60 markets.

A few keys to their success were:

    • being agile, driving global standards, and easing complexity with processes and tools
    • staying focused on transformation areas and topics that provided value and mattered most to the business
    • keeping an open mind to new opportunities and changing the ways of working
    • engaging, engaging, engaging

Sopan Shah, CPO at IHG to open the ANA's 2020 Advertising Financial Management Conference ...

Posted by Robin Seasock on Jul 29, 2020 11:44:55 PM


This year Sopan Shah, Chief Procurement Officer at IHG will open the ANA's Advertising Financial Management conference. 



Back in 2012, Sopan Shah chaired the ANA Advertising Financial Conference when he was head of procurement for global advertising, marketing services, and indirect at Nestlé.  Today, Sopan is chief procurement officer at InterContinental Hotels Group.  His marketing procurement background gives Sopan a unique vantage point as CPO – to help marketers build brands and maximize profitability.

This session will feature Sopan’s perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; driving value beyond cost savings; and more.

As a 10 year sponsor of the AFM and a frequent contributor to on-stage member education, we encourage you to attend Sopan’s presentation, virtually (online) – he is an excellent speaker and one of the industry’s best practitioners!

6 Steps to Establish a Great Production Spend Management Program ...

Posted by Robin Seasock on Jul 19, 2020 9:17:32 PM
“Improved Advertising Production Management is within Advertisers’ Control” (The ANA)


The Pandemic is Forcing Better Production Governance


Advertisers were faced with having to quickly pivot their approach to production because of the COVID-19 Pandemic. They were canceling and postponing shoots, adapting production of content, accessing and re-purposing existing assets, and figuring out how to deliver the appropriate messaging to their audiences in an innovative way.

CMOs and Finance teams are now focused on the financial impact of the pandemic to both revenue and expenses.

Marketing Operations and Procurement teams are working quickly to update scopes of work, contracts, and change orders with their agencies. Some industry sectors are pumping the breaks on production (i.e. leisure and hospitality) while others are working fast and furious to address markets that are tentatively re-opening. Regardless of the sector and market, all advertisers are closely monitoring and managing their spending.

So far, how well have advertisers been able to manage their production spend when the crunch hit? Were they able to have a single top-line view of production activity across all of their brand teams, agencies and geographies? Did they have a good handle on their production commitments and spend? Did they know the financial implications associated with canceling productions? Could they assess the impact of budget changes with their agencies? And when production begins to ramp back up again (and everyone is competing for the same resources at the same time), how well positioned will advertisers be to look across their production jobs to optimize the resources available to deliver against new timelines?

360-degree Agency Evaluation, can you handle the truth?

Posted by Robin Seasock on Jun 20, 2020 8:52:52 PM

Using 360-degree feedback as part of your agency evaluation program.


A topic that remains hot in the Agency Relationship Management area is what is commonly called 360-degree Evaluation, which is where an agency provides feedback to their client as part of a formal, structured performance management program.

Decideware partners with WBR to bring ProcureCon Marketing, Virtual Event, 25 June, 2020

Posted by Robin Seasock on Jun 11, 2020 2:01:03 AM

Marketing Procurement is evolving….are you evolving with it?

The ProcureCon Marketing Virtual Event is your WFH friendly forum for action-packed takeaways and detailed use-cases from the top minds in wealth and asset management on innovation and emerging tech.


Register for the event, here:


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