Decideware Blog

Download our Credentials
blog-right-icon

360-degree Agency Evaluation, can you handle the truth?

Posted by Robin Seasock on Jun 20, 2020 8:52:52 PM

Using 360-degree feedback as part of your agency evaluation program.

 

A topic that remains hot in the Agency Relationship Management area is what is commonly called 360-degree Evaluation, which is where an agency provides feedback to their client as part of a formal, structured performance management program.

Decideware partners with WBR to bring ProcureCon Marketing, Virtual Event, 25 June, 2020

Posted by Robin Seasock on Jun 11, 2020 2:01:03 AM

Marketing Procurement is evolving….are you evolving with it?

The ProcureCon Marketing Virtual Event is your WFH friendly forum for action-packed takeaways and detailed use-cases from the top minds in wealth and asset management on innovation and emerging tech.

https://uforms.wbresearch.com/procurecon-marketing-virtual-event

 

Register for the event, here:

https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&partnerref=wbrspkr&eventid=2339660&sessionid=1&key=83E5A76CE814E1BA71C1E3F69870297E&regTag=&sourcepage=register

 

How to Organise Teams for Scoping Season Success. An ANA Forward magazine article.

Posted by Aaron Mateer on Jun 1, 2020 10:02:49 PM

How to Organize Teams for Scoping Season Success.

 

Ensuring the right people are at the table and working toward the same goals.

 

The following is an extract from an article published May 25, 2020 in Forward magazine by the Association of National Advertisers. ANA Members can access the full article, here:

https://www.ana.net/magazines/show/id/forward-2020-05-decideware-organize-teams-for-scoping-success

There's no rest for the weary. With the 2020 scope season in the rearview mirror, it's already time to look ahead to 2021.

A Guide to Managing Agencies in These Uncertain Times

Posted by Robin Seasock on May 11, 2020 11:41:39 PM

 

These continue to be uncertain times, indeed ...

 

as most advertisers and agencies continue to move through varying states of flux , depending on their industry.

For some, the change has been dramatic. For others, it has been incremental. 

But for almost all of us, it’s important to effectively manage processes and resources to retain and rebuild advertising ecosystems. We must prepare to fully return to building great brands as markets re-open.

While the impact of the pandemic varies across the business and global landscape, many advertisers face disruptions, including:

Announcing the 2020 Decideware Advertising Management Scholarship at MSU, Inaugural Recipients

Posted by Robin Seasock on Apr 27, 2020 7:58:47 PM

 

The Decideware Advertising Management Scholarship at MSU. 

 

Decideware is pleased to announce a new scholarship fund has been established with the Department of Advertising and Public Relationships in the College of Communication Arts and Sciences, Michigan State University (MSU), ie the Decideware Advertising Management Scholarship

And we are now delighted to recognise Brandon Crawford and Isabel Perhogan as the deserved recipients of the (inaugural) 2020 awards.

Is AI the End of Agencies As You Know Them?

Posted by Robin Seasock on Apr 17, 2020 1:42:15 AM

 

 

On 10 April, the Association of National Advertisers published a new article;

"Is AI the End of Agencies As You Know Them?"

which features comments by Decideware, Inc. CEO Richard Benyon. 

Scope of Work: The Right Team on the Right Business

Posted by Robin Seasock on Apr 10, 2020 11:06:49 PM

Aligning marketing, agencies and procurement through better Scope of Work management

 

1. Why is the Scope of Work process so important?

As with other professional services categories the Scope of Work process is becoming ever more important in managing marketing spend. A well-controlled Scope of Work program is an integral part of a robust framework for planning and communication between client and agency.

Driving Change at IHG

Posted by Steven Wales on Mar 1, 2020 8:58:10 PM

Coleman Raymond discusses her role in transforming IHG's Agency Strategy and Operations Practices

 

Partner Contribution: Coleman Raymond. Courtesy of InterContinental Hotels Group

Changing the future course of something can be a daunting task under the best of circumstances. Attempting to alter a corporate process or way of working that affects hundreds of people, both inside a global organization and externally with strategic partners, can be virtually impossible. But that's the exact task InterContinental Hotels Group (IHG) set when founding its Agency Strategy and Operations team in its Atlanta office in 2018.

The 4-Step Process to Developing a Marketing Procurement Data Strategy

Posted by Robin Seasock on Jan 19, 2020 8:03:01 PM

Data is essential when making marketing procurement decisions. It’s the foundation to understand where you’ve been, where you are now, and where you’re headed.

Agencies and their Views of Evaluation Programs

Posted by Richard Benyon on Sep 8, 2019 11:03:41 PM

Agencies are valued partners in advertisers’ evaluation programs. They act as respondents in the relationship surveys our clients conduct, often they’re invited to play a role in shaping the program, and certainly they will engage to act on the findings.

ANA Webinar: Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management

Posted by Robin Seasock on Jul 17, 2019 11:04:49 PM

Most agency management programs help companies manage their agency relationships, deliver process efficiencies and savings. But did you know there is more untapped value that Marketing isn’t getting that can help brand teams make more informed decisions and deliver insights to the leadership team to help drive Marketing strategy? During this webinar, Decideware and LinkRFx will share with you how to move up the value pyramid to deliver more strategic value. 

In this webinar, you will learn:

  • Stronger marketing investments are possible when Marketing, Operations, Procurement, and Finance collaborate and optimize agency management
  • Marketing Procurement isn’t all about cutting costs, they can be enablers for marketing leadership for brand planning and measuring brand/agency activity against topline marketing strategies  
  • A well-designed agency management program delivers insights for swift decision making

https://www.ana.net/magazines/show/id/forward-2019-07-decideware-beyond-traditional-agency-management


From "Sourcing" to "Resourcing": re-labeling Marketing Procurement for Success

Posted by Steven Wales on Jun 23, 2019 10:37:11 PM

This past week I had the privilege of attending the ProcureCon for Digital and Marketing services conference in London.  About 200 marketing procurement professionals from companies like Bayer, Adidas, Kellogg, L’Oreal, Mars, Duracell, Mondelez and more came together to share best practice, learn from peers & industry leaders and network with colleagues.  Having attended dozens of marketing and procurement conferences over the past decade, I was really looking forward to hearing what the latest trends are from around the world.  However, there seemed to be an old theme popping up . . . again. That is,

"We Live in Decideware & We Love It"

Posted by VJ Ratnam on Jun 3, 2019 7:45:59 PM
Topics: Scope of Work

One of the many benefits of our long engagement with the ANA’s Advertising Financial Management conference is the opportunity to meet an array of people who work in the business – representing marketing, procurement, finance and agencies.       

In-House vs External Agency Evaluation - Is there a double standard?

Posted by Decideware Staff on May 28, 2019 6:40:17 PM

 

Is there a Fast Evolution Happening in Agency Management?

Posted by Decideware Staff on Apr 9, 2019 10:04:21 PM

With rapid growth over the past 18 months, we've acquired many new clients coming to Decideware with greater ambitions for scale, productivity and ROI than we might have seen in the past. And established clients are lifting to greater heights faster than ever.

Decideware provides custom solutions to help you manage your agencies for greater mutual success.

View Our Solutions