Advertising production management is receiving more attention than it used to from brands.
After production came to an abrupt halt with the pandemic it is now starting to re-open, but with a few more complications. For example, there are more legal and risk management considerations than before.
According to Wimberly Meyer who hosted a recent ANA webinar “The COVID-19 Production Playbook: What Brands Need to Know About Post-Lockdown Production” advertisers are also requiring more approvals by more people in the advertiser’s organization.
Roles that have not traditionally been involved in production are now weighing in on production decisions. What that means for advertisers is a heightened level of communication and budget scrutiny is required at every step of the way.
Production governance programs need to change.
And we see the leading clients at Decideware changing;
1. They've designed better production governance programs to accommodate what's needed now
2. They reply on the Decideware platform to enable the program and to deliver data transparency
3. With transparency, they make informed decisions across all their markets under management.
The production world has changed - and production spend governance best-practice has changed with it.