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The WFA recently announced that the Jury for the WFA Global Marketer of the Year selected the shortlist for this year’s award, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

You are about to embark on your agency partnership road trip. What's the most important thing you need to take with you?

Why run agency evaluations? What's your reason?

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. 

The WFA have announced its prestigious WFA Global Marketer of the Year Awards 2018 is now open to nominations.

Take advantage of the summer

The middle of the year provides a timely opportunity to touch base with your agencies.

WFA’s "Growing Pains" article

Image result for pain babyLaura Forcetti, Global Marketing Sourcing Manager at the WFA recently posted an interesting article (Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years, WFA, 28 June 2018) about the maturation of marketing procurement, where she further highlighted opportunities for practitioners to change industry perceptions of the discipline.

Decideware is pleased to announce an extension to our Strategic Partner relationship with the World Federation of Advertisers. Decideware first partnered with the WFA in 2013, sponsoring events and participating in the WFA's Strategic Partners program and we are pleased to extend the relationship into its 6th year in 2018.

Below are the February articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on ROI in 2018, agency productivity, as well as GDPR.  We hope that you find this month's selections informative and valuable.

Decideware recently published an article, "5 Practical Steps to Increase Control over the Production Process and Gain Transparency" in the Industry Insights section of the ANA's Marketing Knowledge Center.  

The ANA West Coast Joint Production Management and Advertising Financial Management meeting will take place on March 1, 2018 at Warner Brothers Studios in Burbank, CA. 

Back in November, 2017, ISBA released guidance on the production competitive bidding process that has been under scrutiny lately in both the UK and the US.  As part of that guidance, they recommend Decideware as a potential solution to help solve transparency issues. 

Decideware recently published a Q&A article, "Stacy Jensen on Scopes of Work,  Agency Performance, Breaking Down Silos and More" in the Industry Insights section of the ANA's Marketing Knowledge Center.