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All aboard? Why it's critical you have a formal on-boarding program for your agency partners and internal stakeholders!!!

Which president is this quote attributed to... "Complaining about a problem without proposing a solution is called whining"?

So what can you do to get the comments you need from your agency evaluations for meaningful action planning?

 

Are you simply using the "volume control" for your scopes of work? Or are you making sure you have the right mix?

 

Bored, tired, listless? Is your agency evaluation process getting  stagnant?


 

The WFA recently announced that the Jury for the WFA Global Marketer of the Year selected the shortlist for this year’s award, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

You are about to embark on your agency partnership road trip. What's the most important thing you need to take with you?

Why run agency evaluations? What's your reason?

Click below to view a short Decideware Innovation Snippet that answers that question!

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. 

The WFA have announced its prestigious WFA Global Marketer of the Year Awards 2018 is now open to nominations.

Take advantage of the summer

The middle of the year provides a timely opportunity to touch base with your agencies.

These Northern Hemisphere summer months offer advantages in that the speed of business is relatively a little slower.

Marketers and agency teams might have a little more time to step back, think about their client-agency relationships and complete an evaluation survey.

WFA’s "Growing Pains" article

Image result for pain babyLaura Forcetti, Global Marketing Sourcing Manager at the WFA recently posted an interesting article (Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years, WFA, 28 June 2018) about the maturation of marketing procurement, where she further highlighted opportunities for practitioners to change industry perceptions of the discipline.

Decideware is pleased to announce an extension to our Strategic Partner relationship with the World Federation of Advertisers. Decideware first partnered with the WFA in 2013, sponsoring events and participating in the WFA's Strategic Partners program and we are pleased to extend the relationship into its 6th year in 2018.

Below are the February articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on ROI in 2018, agency productivity, as well as GDPR.  We hope that you find this month's selections informative and valuable.