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In Review - ANA AFM 2022

Posted by Joseph Herrada on May 12, 2022 1:31:28 PM

It seems like only yesterday we began preparing for the 2022 ANA Advertising Financial Management conference; and sadly it’s already here and gone. And what a wonderful conference it was!

Sponsoring the ANA AFM conference for over a decade has allowed us to witness and be a part of the fast growth and maturation of marketing procurement, globally. From humble beginnings in 2009 where we attended with around 150 others, to over 750 in recent years has shown just how powerful, connected, and supportive this community of professionals really is. Juxtaposed to the growth of AFM, here at Decideware we have been blessed with similar growth over the same period – evidence that we are better together as the agency relationship management space continues to grow.

With over 20 insightful presentations from thought leaders around the world of marketing & marketing procurement, not only was the 2022 ANA AFM conference a great networking opportunity, but also a can’t-miss educational opportunity as well. Careful curation of the schedule and presenters came to a point with talks led by Decideware clients Kellogg, PepsiCo, NestléClorox, and our very own Ed McFadden, Chief Client Officer at Decideware. With topics ranging from agency relationship management to hot legal topics in advertising, everyone in attendance walked away just a little bit more knowledgeable of the landscape we all operate within.

If one thing was clear from ANA AFM 2022, its this: The landscape we operate in isn’t as concrete as we may have thought. We have the power to reshape our surroundings through high quality work, high quality relationships, and a high level of respect for our fellow people. Marketing B2B and B2C is old news – the future is B4H; Brands for Humans. To deliver on such an initiative, our house must be in order with purposeful agency rosters, mindful compensation frameworks, and robust data analytics to fuel the successes of tomorrow.

To learn more about how Decideware can help bring clarity to your agency relationships, visit, or reach out to today.

To learn more about the ANA organization and their Member Growth Agenda, visit


Ed McFadden and Agency Roster Management – ANA AFM 2022

Posted by Joseph Herrada on Apr 19, 2022 4:00:00 PM



Decideware can't wait to see everyone attending the ANA Advertising Financial Management conference May 1st – 4th in Orlando, FL. We’re confident this year will be one of the best to share thinking, problem solving strategies, and network within our industries. Punctuated by two years away due to COVID-19, the return to togetherness is very welcome indeed.

Decideware CCO Ed McFadden will be speaking at the event on dimensions of agency roster management for large advertisers. With increasingly complex marketing mixes and our own business structures becoming more dynamic, we must consider the strategy behind how we structure our agency rosters to drive marketing success. With 25+ years of agency relationship management experience, Ed has developed a deep understanding of the variables that influence a purposeful agency roster that drive tangible business results.

Decideware to Partner with ANA for 12th Straight Year

Posted by Joseph Herrada on Apr 3, 2022 10:00:00 AM

Decideware Excited to Announce Continued Partnership with ANA in 2022


Decideware is happy to share that we are continuing our partnership with the Association of National Advertisers (ANA) in 2022. Specifically, we are looking forward to sponsoring the ANA Advertising Financial Management Conference May 1st – May 4th in Orlando, FL where advertisers & advertising agencies from around the globe gather to share ideas, learn from one another, and network across industries.

Women of Influence insight series in partnership with Producers & Procurers iQ - Part 2

Posted by Robin Seasock on Nov 9, 2021 11:19:41 PM

Decideware are proud sponsors of Women of Influence in partnership with Producers and Procurers IQ.

Decideware is a proud sponsor of the Women of Influence insight series in partnership with Producers & Procurers iQ

Posted by Robin Seasock on Oct 19, 2021 12:39:23 AM

We are pleased to announce that Decideware are proud sponsors of Women of Influence in partnership with Producers and Procurers IQ.

Decideware Continues Long Relationship with ProcureCon Marketing

Posted by Steven Wales on Sep 27, 2021 12:48:49 AM

I am pleased to announce that Decideware is once again proud to sponsor ProcureCon Marketing, to be held in La Jolla, CA. 5-8 December 2021.

The ANA & Ford & Decideware – Webinar; Ford’s Journey in Automating their Agency Management Process

Posted by Robin Seasock on Apr 28, 2021 8:47:19 PM


In this webinar, hear from members of Ford's Global Agency Management Team as they share their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.


Decideware Continues To Grow ...

Posted by Robin Seasock on Jan 28, 2021 8:53:04 PM



Decideware grew during the GFC.

And through the next decade.

And we’re growing during COVID 2020/21.

That’s because we help advertisers manage their agency relationships – thru’ the good times and the bad.

Decideware provides custom solutions to help you manage your agencies for greater mutual success.

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