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Decideware Continues To Grow ...

Posted by Robin Seasock on Jan 28, 2021 8:53:04 PM



Decideware grew during the GFC.

And through the next decade.

And we’re growing during COVID 2020/21.

That’s because we help advertisers manage their agency relationships – thru’ the good times and the bad.

Announcing the 2020 Decideware Advertising Management Scholarship at MSU, Inaugural Recipients

Posted by Robin Seasock on Apr 27, 2020 7:58:47 PM


The Decideware Advertising Management Scholarship at MSU. 


Decideware is pleased to announce a new scholarship fund has been established with the Department of Advertising and Public Relationships in the College of Communication Arts and Sciences, Michigan State University (MSU), ie the Decideware Advertising Management Scholarship

And we are now delighted to recognise Brandon Crawford and Isabel Perhogan as the deserved recipients of the (inaugural) 2020 awards.

Selecting a new agency? Here's 3 tips to get started

Posted by Decideware Staff on Mar 2, 2016 12:00:00 PM

What do you need from an agency?

Choosing a new agency is one of the most important decisions an advertiser can make, and it's crucial to get it right the first time. Selecting an agency is time consuming and expensive - for you and agencies, so you need to be efficient and thorough. Here are a few tips to help you get it right:

Understanding capabilities for better agency selection

Posted by Richard Benyon on Apr 9, 2015 11:07:00 AM

One area in which we are seeing a rising level of interest around agency selection is Capability Management, where large advertisers are seeking to capture the intellectual property of what specifically their agencies can do for them (i.e. the services they provide and areas they specialize in).

In the past this information has generally resided in each marketers' head, but with the involvement of procurement and the desire to optimize the portfolio of agencies, organizations are now looking to formally capture and utilize this data.

Decideware provides custom solutions to help you manage your agencies for greater mutual success.

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