It seems like only yesterday we began preparing for the 2022 ANA Advertising Financial Management conference; and sadly it’s already here and gone. And what a wonderful conference it was!
Sponsoring the ANA AFM conference for over a decade has allowed us to witness and be a part of the fast growth and maturation of marketing procurement, globally. From humble beginnings in 2009 where we attended with around 150 others, to over 750 in recent years has shown just how powerful, connected, and supportive this community of professionals really is. Juxtaposed to the growth of AFM, here at Decideware we have been blessed with similar growth over the same period – evidence that we are better together as the agency relationship management space continues to grow.
With over 20 insightful presentations from thought leaders around the world of marketing & marketing procurement, not only was the 2022 ANA AFM conference a great networking opportunity, but also a can’t-miss educational opportunity as well. Careful curation of the schedule and presenters came to a point with talks led by Decideware clients Kellogg, PepsiCo, Nestlé, Clorox, and our very own Ed McFadden, Chief Client Officer at Decideware. With topics ranging from agency relationship management to hot legal topics in advertising, everyone in attendance walked away just a little bit more knowledgeable of the landscape we all operate within.
If one thing was clear from ANA AFM 2022, its this: The landscape we operate in isn’t as concrete as we may have thought. We have the power to reshape our surroundings through high quality work, high quality relationships, and a high level of respect for our fellow people. Marketing B2B and B2C is old news – the future is B4H; Brands for Humans. To deliver on such an initiative, our house must be in order with purposeful agency rosters, mindful compensation frameworks, and robust data analytics to fuel the successes of tomorrow.
To learn more about how Decideware can help bring clarity to your agency relationships, visit www.decideware.com, or reach out to firstname.lastname@example.org today.
To learn more about the ANA organization and their Member Growth Agenda, visit ANA.net.
Decideware Excited to Announce Continued Partnership with ANA in 2022
Decideware is happy to share that we are continuing our partnership with the Association of National Advertisers (ANA) in 2022. Specifically, we are looking forward to sponsoring the ANA Advertising Financial Management Conference May 1st – May 4th in Orlando, FL where advertisers & advertising agencies from around the globe gather to share ideas, learn from one another, and network across industries.
Decideware grew during the GFC.
And through the next decade.
And we’re growing during COVID 2020/21.
That’s because we help advertisers manage their agency relationships – thru’ the good times and the bad.
The Decideware Advertising Management Scholarship at MSU.
Decideware is pleased to announce a new scholarship fund has been established with the Department of Advertising and Public Relationships in the College of Communication Arts and Sciences, Michigan State University (MSU), ie the Decideware Advertising Management Scholarship.
And we are now delighted to recognise Brandon Crawford and Isabel Perhogan as the deserved recipients of the (inaugural) 2020 awards.
Choosing a new agency is one of the most important decisions an advertiser can make, and it's crucial to get it right the first time. Selecting an agency is time consuming and expensive - for you and agencies, so you need to be efficient and thorough. Here are a few tips to help you get it right:
One area in which we are seeing a rising level of interest around agency selection is Capability Management, where large advertisers are seeking to capture the intellectual property of what specifically their agencies can do for them (i.e. the services they provide and areas they specialize in).
In the past this information has generally resided in each marketers' head, but with the involvement of procurement and the desire to optimize the portfolio of agencies, organizations are now looking to formally capture and utilize this data.
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