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Announcing the 2020 Decideware Advertising Management Scholarship at MSU, Inaugural Recipients

Posted by Robin Seasock on Apr 27, 2020 7:58:47 PM

 

The Decideware Advertising Management Scholarship at MSU. 

 

Decideware is pleased to announce a new scholarship fund has been established with the Department of Advertising and Public Relationships in the College of Communication Arts and Sciences, Michigan State University (MSU), ie the Decideware Advertising Management Scholarship

And we are now delighted to recognise Brandon Crawford and Isabel Perhogan as the deserved recipients of the (inaugural) 2020 awards.

Agency Management & Briefing: 2013 ANA Thought Leadership Magazine

Posted by Richard Benyon on Apr 23, 2015 1:40:00 PM

"Optimizing Agency Teams: A Decade of Change" by Richard Benyon explores the new models for managing multiple agencies to ensure that there is one voice for the client across all consumer touchpoints. The article also touches on the key processes that can assist in the implementation of these new agency models.

"How to Build an Effective Briefing Program" also by Richard Benyon explores the argument that the better the brief, the better the work that will come out of your agency.  The article touches on the three key elements for creating a successful briefing program as well as key traits that comprise a quality program.

Decideware provides custom solutions to help you manage your agencies for greater mutual success.

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