How to Organize Teams for Scoping Season Success.

Ensuring the right people are at the table and working toward the same goals.

The following is an extract from an article published May 25, 2020 in Forward magazine by the Association of National Advertisers. ANA Members can access the full article, here:

https://www.ana.net/magazines/show/id/forward-2020-05-decideware-organize-teams-for-scoping-success

There's no rest for the weary. With the 2020 scope season in the rearview mirror, it's already time to look ahead to 2021.

The Decideware Advertising Management Scholarship at MSU. 

Decideware is pleased to announce a new scholarship fund has been established with the Department of Advertising and Public Relationships in the College of Communication Arts and Sciences, Michigan State University (MSU), ie the Decideware Advertising Management Scholarship. 

And we are now delighted to recognise Brandon Crawford and Isabel Perhogan as the deserved recipients of the (inaugural) 2020 awards.

"Optimizing Agency Teams: A Decade of Change" by Richard Benyon explores the new models for managing multiple agencies to ensure that there is one voice for the client across all consumer touchpoints. The article also touches on the key processes that can assist in the implementation of these new agency models.

"How to Build an Effective Briefing Program" also by Richard Benyon explores the argument that the better the brief, the better the work that will come out of your agency.  The article touches on the three key elements for creating a successful briefing program as well as key traits that comprise a quality program.