Decideware Excited to Announce Continued Partnership with ANA in 2022
Decideware is happy to share that we are continuing our partnership with the Association of National Advertisers (ANA) in 2022. Specifically, we are looking forward to sponsoring the ANA Advertising Financial Management Conference May 1st – May 4th in Orlando, FL where advertisers & advertising agencies from around the globe gather to share ideas, learn from one another, and network across industries.
I am pleased to announce that Decideware is once again proud to sponsor ProcureCon Marketing, to be held in La Jolla, CA. 5-8 December 2021.
In this webinar, hear from members of Ford's Global Agency Management Team as they share their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.
Decideware grew during the GFC.
And through the next decade.
And we’re growing during COVID 2020/21.
That’s because we help advertisers manage their agency relationships – thru’ the good times and the bad.
The following is an extract from an article published May 25, 2020 in Forward magazine by the Association of National Advertisers. ANA Members can access the full article, here:
https://www.ana.net/magazines/show/id/forward-2020-05-decideware-organize-teams-for-scoping-success
There's no rest for the weary. With the 2020 scope season in the rearview mirror, it's already time to look ahead to 2021.
The Decideware Advertising Management Scholarship at MSU.
Decideware is pleased to announce a new scholarship fund has been established with the Department of Advertising and Public Relationships in the College of Communication Arts and Sciences, Michigan State University (MSU), ie the Decideware Advertising Management Scholarship.
And we are now delighted to recognise Brandon Crawford and Isabel Perhogan as the deserved recipients of the (inaugural) 2020 awards.
Most agency management programs help companies manage their agency relationships, deliver process efficiencies and savings. But did you know there is more untapped value that Marketing isn’t getting that can help brand teams make more informed decisions and deliver insights to the leadership team to help drive Marketing strategy? During this webinar, Decideware and LinkRFx will share with you how to move up the value pyramid to deliver more strategic value.
In this webinar, you will learn:
One of the many benefits of our long engagement with the ANA’s Advertising Financial Management conference is the opportunity to meet an array of people who work in the business – representing marketing, procurement, finance and agencies.
You are about to embark on your agency partnership road trip. What's the most important thing you need to take with you?
You are about to embark on a road trip. You have relaxation on your mind and the destination in your sights. Your bags are packed and the keys are hot in your hand. What is missing?
Included in the June ANA issue of FORWARD is a thought-leadership article by Richard Benyon, CEO of Decideware, titled "Why the Right Scope of Work is So Important: An Effective Scope of Work Ensures the Right Work Gets Done in the Right Way".
Included in the June ANA issue of FORWARD is a thought-leadership article by Richard Benyon, CEO of Decideware, titled "Why the Right Scope of Work is So Important: An Effective Scope of Work Ensures the Right Work Gets Done in the Right Way".
This year, one of our clients approached us to help them design and implement a global Scope of Work program.
At the upcoming ANA Joint Production Management and Advertising Financial Management, West Coast Chapter meeting on Feb. 25, 2016, Steven Wales will lead a discussion on the parallels between managing scopes of work and production budgets. Participants will be engaged in a discussion about their steps to standardize global data, centralize it and apply analytics to get the most from agency scopes and production budgets.
Large advertisers need commercials, banner ads, and everything in between.
A scope of work is the crucial document that'll help the agencies you hire and your brand decide what type of advertising work is required and how much it will cost.
As part of the Scope of Work survey, the WFA & Decideware explored the entire Scope of Work process, including skills gap, approval, budget, rate cards and process standardization. Below is a summary by the WFA of peer recommendations regarding Scope of Work management:
What recommendations/ watch-outs would you give to peers managing the SOW process?
For more information please contact Steve Lightfoot s.lightfoot@wfanet.org
As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, including rate cards. We looked to explore rate card usage as well as the level of detail agencies provide for cost. Below are the results as well as commentary from the WFA regarding the findings:
Have you negotiated rate cards on the following?
As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, including standardizing the process. We also looked at the existence of a centralized database to store scopes. Below are the results as well as commentary from the WFA regarding the findings:
Does your company have a standard company-wide method of executing their Scope of Work process, i.e. using templates with standardized values, contracts, etc.?
As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, including Scope budget and reconciliation. We also looked at the reporting that the agencies provide. Below are the results as well as commentary from the WFA regarding the findings:
Which approach to SOW management fits best with your organization?
As part of the Scope of Work survey, the WFA & Decideware explored the overall Scope of Work process, including the scope approval process. Below are the results as well as commentary from the WFA regarding the findings:
What are the duration types on your scopes throughout a fiscal year?
As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, as well as potential skills gap in the management. Below are the results as well as commentary from the WFA regarding the findings:
Do you feel your organization has a skills gap in SOW management? How important are the following?
Do you feel your organization has a skills gap in SOW management? How well do you do the following?
As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, as well as overall participation. We also wanted to look at the role Marketing Procurement's involvement in this area. Below are the results as well as commentary from the WFA regarding the findings:
Who owns the SOW management process?
The World Federation of Advertisers, in conjunction with Decideware, conducted a survey to provide a better understanding of how major advertisers manage their scope of work programs.
The survey was conducted as a partnership between the WFA and Decideware in early summer 2014. Nineteen companies took part in this global research with responses coming mainly from marketing sourcing specialists. While results are not statistically relevant, they are indicative of the thoughts and actions of global multinationals within WFA membership.
In an eight part series, we will overview the results of the survey as well as concluding commentary from peer WFA members.
The World Federation of Advertisers created an overview of the survey and concluded:
All respondents feel that there is a skills gap in terms of SOW management.
Decideware 's paper Beyond Costs and Rates - a practical guide to understanding value, discusses the cutting edge of Marketing Agency Management - i.e. measuring Agency Cost, Resource Planning and Agency Performance data to determine Agency Value.
This release in Decideware's "Innovation Series" looks at the important issue of using Scope of Work to manage agency value, and how to understand if you are getting the most from your agency spend.
In a recent survey by the Association of National Advertisers "2013 ANA Trends in Agency Compensation, 16th Edition" one of the key trends is the inexorable rise in compensation agreements to use labor-based or fixed fees as the primary basis for agency compensation.
This year 81% of all client-agency agreements are fee-based, up from 75% in 2010.
This is even more pronounced in larger advertisers (spend > $500 Million) where a full 94% use fee-based compensation as their primary model.
This June 2011 issue contains two articles:
"Beyond Cost and Rates: A Practical Guide to Understanding the Value of Agency Relationship" by Steven Wales, which overviews the value of agency relationship and looking beyond the traditional theory of cutting costs. The article explores the "value equation" which views the overall worth of each individual agency relationship.
In "Driving Performance: Key Insights on How to Maximize an Agency Evaluation Program", Richard Benyon interviews Ken Lloyd, author ofPerformance Appraisals and Phrases for Dummies for his perspective on agency evaluation programs and how to maximize the evaluation process.
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