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How to apply Business Intelligence to Agency Management

Posted by Richard Benyon on Jun 1, 2021 11:48:00 AM

 

 

We have just released a new eBook that covers how to apply Business Intelligence to Marketing Procurement and Agency management. If you are an executive who works at a large advertiser, who has responsibility for managing relationships with marketing & communication agencies, and are looking for new ways to optimize those relationships, then this eBook is for you.

How to Organise Teams for Scoping Season Success. An ANA Forward magazine article.

Posted by Aaron Mateer on Jun 1, 2020 10:02:49 PM

How to Organize Teams for Scoping Season Success.

 

Ensuring the right people are at the table and working toward the same goals.

 

The following is an extract from an article published May 25, 2020 in Forward magazine by the Association of National Advertisers. ANA Members can access the full article, here:

https://www.ana.net/magazines/show/id/forward-2020-05-decideware-organize-teams-for-scoping-success

There's no rest for the weary. With the 2020 scope season in the rearview mirror, it's already time to look ahead to 2021.

Announcing the 2020 Decideware Advertising Management Scholarship at MSU, Inaugural Recipients

Posted by Robin Seasock on Apr 27, 2020 7:58:47 PM

 

The Decideware Advertising Management Scholarship at MSU. 

 

Decideware is pleased to announce a new scholarship fund has been established with the Department of Advertising and Public Relationships in the College of Communication Arts and Sciences, Michigan State University (MSU), ie the Decideware Advertising Management Scholarship

And we are now delighted to recognise Brandon Crawford and Isabel Perhogan as the deserved recipients of the (inaugural) 2020 awards.

Is AI the End of Agencies As You Know Them?

Posted by Robin Seasock on Apr 17, 2020 1:42:15 AM

 

 

On 10 April, the Association of National Advertisers published a new article;

"Is AI the End of Agencies As You Know Them?"

which features comments by Decideware, Inc. CEO Richard Benyon. 

Agencies and their Views of Evaluation Programs

Posted by Richard Benyon on Sep 8, 2019 11:03:41 PM

Agencies are valued partners in advertisers’ evaluation programs. They act as respondents in the relationship surveys our clients conduct, often they’re invited to play a role in shaping the program, and certainly they will engage to act on the findings.

ANA Webinar: Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management

Posted by Robin Seasock on Jul 17, 2019 11:04:49 PM

Most agency management programs help companies manage their agency relationships, deliver process efficiencies and savings. But did you know there is more untapped value that Marketing isn’t getting that can help brand teams make more informed decisions and deliver insights to the leadership team to help drive Marketing strategy? During this webinar, Decideware and LinkRFx will share with you how to move up the value pyramid to deliver more strategic value. 

In this webinar, you will learn:

  • Stronger marketing investments are possible when Marketing, Operations, Procurement, and Finance collaborate and optimize agency management
  • Marketing Procurement isn’t all about cutting costs, they can be enablers for marketing leadership for brand planning and measuring brand/agency activity against topline marketing strategies  
  • A well-designed agency management program delivers insights for swift decision making

https://www.ana.net/magazines/show/id/forward-2019-07-decideware-beyond-traditional-agency-management


Is there a Fast Evolution Happening in Agency Management?

Posted by Decideware Staff on Apr 9, 2019 10:04:21 PM

With rapid growth over the past 18 months, we've acquired many new clients coming to Decideware with greater ambitions for scale, productivity and ROI than we might have seen in the past. And established clients are lifting to greater heights faster than ever.

ANA's Advertising Financial Management Conference & Our Deep Partnership

Posted by Decideware Staff on Mar 31, 2019 6:28:50 PM

Decideware is again a proud sponsor of the ANA's Advertising Financial Management Conference, this year April 28 – May 1, in Phoenix, ARIZ.

In fact, as we’ve done for years now, Steven Wales will welcome all the attendees to the event Monday morning right ahead of Bob’s Opening Remarks.

The WFA and Decideware deliver at Sourcing Forum, Singapore

Posted by Richard Benyon on Mar 17, 2019 8:44:13 PM

Late last year the WFA and Decideware partnered to deliver a seminar to WFA Sourcing Forum members in Singapore.

Decideware congratulates Raja Rajamannar from Mastercard for being named WFA Global Marketer of the Year, 2018

Posted by Decideware Staff on Mar 11, 2019 10:06:55 PM

Decideware would like to acknowledge all the nominees and congratulate Raja Rajamannar Chief Marketing and Communications Officer at Mastercard on being named WFA Global Marketer of the Year, 2018.

The WFA Global Marketer of the Year 2018 – Shortlist Announcement

Posted by VJ Ratnam on Dec 5, 2018 7:58:41 AM

The WFA recently announced that the Jury for the WFA Global Marketer of the Year selected the shortlist for this year’s award, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

Global Marketer of the Year 2018

Decideware Agency Management "Big 10" | October 2018

Posted by Decideware Staff on Nov 6, 2018 9:19:17 AM

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. 

Decideware Extends Strategic Partner Relationship with the WFA

Posted by Decideware Staff on Apr 16, 2018 9:30:00 AM

Decideware is pleased to announce an extension to our Strategic Partner relationship with the World Federation of Advertisers. Decideware first partnered with the WFA in 2013, sponsoring events and participating in the WFA's Strategic Partners program and we are pleased to extend the relationship into its 6th year in 2018.

Decideware’s Agency Management  Big 7 - Feb 2018

Posted by Decideware Staff on Mar 12, 2018 9:30:00 AM

Below are the February articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on ROI in 2018, agency productivity, as well as GDPR.  We hope that you find this month's selections informative and valuable.

With an Automated Scope of Work Program, Novo Nordisk Realized 37% Savings to Reinvest in their Brand

Posted by Decideware Staff on Jan 24, 2018 9:30:00 AM

Decideware recently published a Q&A article, "Stacy Jensen on Scopes of Work,  Agency Performance, Breaking Down Silos and More" in the Industry Insights section of the ANA's Marketing Knowledge Center.  

Three Key Benefits of a Formal Onboarding Program

Posted by Decideware Staff on Dec 8, 2017 9:30:00 AM

Decideware recently published an article, "Three Key Benefits of a Formal Onboarding Program" in the Industry Insights section of the ANA's Marketing Knowledge Center.  

Decideware’s Agency Management  Big 9 - Nov 2017

Posted by Decideware Staff on Dec 5, 2017 9:30:00 AM

Below are the November articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on "chief growth officer" roles, TV dominating ad spend, as well as how much ad agencies ideas are worth.  We hope that you find this month's selections informative and valuable.

Decideware to Present at Upcoming ProcureCon Marketing Conference

Posted by Decideware Staff on Nov 16, 2017 11:00:00 AM

The ProcureCon Marketing conference will take place from November 28-30, 2017 at the New Orleans Marriott.

Decideware’s Agency Management  Big 6 - Oct 2017

Posted by Decideware Staff on Nov 10, 2017 9:13:00 AM

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on the types of agency-client relationships, turning an in-house agency best-in-class, as well as McDonald's global media agency review.  We hope that you find this month's selections informative and valuable.

Decideware’s Agency Management  Big 7 - September 2017

Posted by Decideware Staff on Oct 9, 2017 9:30:00 AM

Below are the September articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on the secret to great creative, what's behind the trouble on Madison Avenue, as well as tips for improving agency compensation practices and transparency.  We hope that you find this month's selections informative and valuable.

Decideware’s Agency Management Big 8 - August 2017

Posted by Decideware Staff on Sep 11, 2017 11:32:12 AM

Below are the August articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on improvements in media transparency issues, how marketers would reinvest one month's worth of ad spend, as well as how digital consultancies are making inroads.  We hope that you find this month's selections informative and valuable.

Decideware’s Agency Management Big 10 - July 2017

Posted by Decideware Staff on Aug 3, 2017 10:32:26 AM

Below are the July articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on the failing share prices of WPP, the state of advertising labor rates, as well as where we stand today- one year after the ANA's report on media transparency.  We hope that you find this month's selections informative and valuable.

Introducing Decideware University - Agency Management eLearning

Posted by Decideware Staff on Jul 28, 2017 9:30:00 AM

Introducing Decideware University - Agency Management eLearning. Providing clients with 24/7 access to expert agency management tutorials and Agency Onboarding programs to educate and activate your agency stakeholders.

Incorporating Business Intelligence Dashboards into your Agency Management Program

Posted by Decideware Staff on Jul 20, 2017 9:30:00 AM

Most decisions made in the agency management arena are time-critical and must be accurate. This places an emphasis on having processes and systems in place that collect information efficiently, often across multiple geographies, business units and with different agency types.

Decideware’s Agency Management Big 10 - June 2017

Posted by Decideware Staff on Jul 13, 2017 9:30:00 AM

Below are the June articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on the consultative nature of agencies, Unilever's 'less is more' approach to Marketing, as well as the lessons Marketers can learn from the departure of Coca-Cola's CMO.  We hope that you find this month's selections informative and valuable.

Decideware’s “Agency Management Big 7” - May 2017

Posted by Decideware Staff on Jun 14, 2017 9:26:00 AM

Below are the May articles of interest from key trade publications. This month's selection includes articles on agencies, hybrid CMO roles, as well as the changes in agency pay.  We hope that you find this month's selections informative and valuable.

ANA/Decideware Data Survey featured in ANA Slideshow "How to Build a Better Agency Relationship"

Posted by Decideware Staff on May 25, 2017 11:36:49 AM

It is well-known that a strong relationship between a client and an agency can bring about great work, often resulting in more business and better brand success. The ANA has released an interesting slideshow proposing techniques for clients to build a stronger relationship with their agencies.

2017 WFA Global Marketers Week Wrap-up

Posted by Decideware Staff on May 19, 2017 9:45:00 AM

The speaker line up was great, the content was powerful, the networking was effective and the Samsung Virtual Reality Booth was . . . well, . . . it was just cool! 

Decideware to Attend and Sponsor Upcoming ANA Financial Management Conference

Posted by Decideware Staff on May 17, 2017 9:30:00 AM

Decideware is a proud sponsor of the upcoming annual ANA Financial Management Conference, to be held in San Diego from May 23 - 26th at the Manchester Grand Hyatt hotel.

Decideware’s “Agency Management Big 10” - April 2017

Posted by Decideware Staff on May 3, 2017 11:00:00 AM

Below are the April articles of interest from key trade publications. This month's selection includes articles on benchmarking, briefing, as well as digital marketing fundamentals.  We hope that you find this month's selections informative and valuable.

Decideware to participate in upcoming WFA Global Marketers Week

Posted by Decideware Staff on Apr 24, 2017 9:30:00 AM

On Tuesday, April 25th, the World Federation of Advertisers heads to Toronto for Global Marketer Week - days of inspiration, discovery and learning. Steven Wales, CRO of Decideware, will attend the meeting representing WFA's Strategic Partner for Efficiency.

Decideware’s “Agency Management Big 8” - March 2017

Posted by Decideware Staff on Apr 12, 2017 9:30:00 AM

Below are the March articles of interest from key trade publications. This month's selection includes articles on how to build a better agency relationship, the importance of a client/agency contract, as well as the increasing trend in global consultancies buying up agencies and reshaping the brand marketing world.  We hope that you find this month's selections informative and valuable.

Decideware's Longstanding Relationship with the ANA

Posted by Decideware Staff on Mar 29, 2017 9:45:00 AM

Decideware has enjoyed a long and productive relationship with the ANA.

How to get the most from your agency relationships

Posted by Decideware Staff on Mar 15, 2017 9:45:00 AM

McKinsey & Company released an article in February discussing the current client-agency environment and provided guidance on how to get the most from your agency relationships.

Decideware’s “Agency Management Big 10” - Feb 2017

Posted by Decideware Staff on Mar 8, 2017 9:45:00 AM

Below is the February articles of interest from key trade publications. This month's selection includes articles on the challenges that marketers have faced over the past year, how to get the most from your agencies in the upcoming year, as well as the increasing trend in client project-based assignments.  We hope that you find this month's selection informative and valuable.

Decideware’s “Agency Management Big 5” - Jan 2017

Posted by Decideware Staff on Feb 14, 2017 9:45:00 AM

Each month, Decideware will highlight articles of interest from key trade publications such as AdAge, ANA's Smartbrief, Campaign Live to give Marketing and Procurement professional the latest news and relevant industry information. If you are involved in managing client-agency relationships, we hope that you find this information valuable and informative:

Decideware client hosts successful agency partner focus groups leading to product planning ideas

Posted by Decideware Staff on Jan 12, 2017 10:42:30 AM

In November 2016, one of Decideware’s clients in NYC kindly hosted an opportunity for agency executives to meet with Decideware and provide feedback on their usage of Decideware’s Agency Management Solutions.

Decideware to present at upcoming joint ANA and WFA meeting

Posted by Decideware Staff on Dec 6, 2016 9:45:00 AM

Decideware will present at the joint ANA Advertising Financial Management Committee and the WFA Sourcing Forum meetings held on December 6-7th in New York.

ProcureCon Marketing 2016 - Helping Marketing Procurement better understand Agency Scope of Work programs

Posted by Decideware Staff on Dec 2, 2016 9:45:00 AM

ProcureCon Marketing, held in Los Angeles from November 14-16, 2016,  provided attendees with significant opportunities to understand how their colleagues have designed and implemented best-in-class agency Scope of Work programs.

Decideware sponsors upcoming ProcureCon Marketing meeting

Posted by Decideware Staff on Nov 13, 2016 3:11:59 PM

Decideware is once again a proud sponsor of ProcureCon Marketing, which will be held at the Los Angeles Loews Hollywood Hotel, from November 14-16th, 2016.

Decideware to attend ANA Masters of Measurement conference

Posted by Decideware Staff on Sep 14, 2016 11:00:00 AM

The ANA Masters of Measurement conference will be held from September 14-16th in Naples, FL at the Ritz Carlton. This conference focuses on measurement and how measurement can help marketers make better decision and ultimately improve efficiencies and ROI.

Decideware Attending WFA Global Marketer Week

Posted by Decideware Staff on Mar 17, 2016 4:07:33 PM


Decideware is currently attending the WFA Global Marketer conference in Kuala Lumpur, Malaysia from March 15-18th.   

Decideware Renews Thought Leadership Sponsorship with the ANA

Posted by Decideware Staff on Feb 29, 2016 11:30:00 AM

Decideware is pleased to announce our continued relationship with the Association of National Advertisers. Decideware first began sponsoring ANA events in 2010 and became part of ANA's Thought Leadership program in 2011.

5 Tips to Improve your Agency Evaluations

Posted by Steven Wales on Feb 18, 2016 11:30:00 AM

I’m often asked what lessons Decideware has learned about the agency evaluation process. While each client has their own unique methodology and approach to agency relationship reviews, we see a lot of common issues, and have developed a series of credos that serve well as best practices. Though, I’m unable to share all of those with you in this space (I’ll review all of them during my upcoming workshop), these five tips provide a starting point for revamping your agency evaluation processes:

 

Steven Wales to lead ANA workshop on agency lifecycle management

Posted by Decideware Staff on Feb 10, 2016 10:30:00 AM

Mark your calendars: Steven Wales, Chief Revenue Officer of Decideware, will lead a daylong workshop for the Association of National Advertisers on March 8. The workshop will center on Agency Lifecycle management. Read on to learn more about the program and what we'll cover throughout the day.

How to maintain good relationships with agencies

Posted by Decideware Staff on Jan 27, 2016 11:00:01 AM

As the marketing space becomes more complex, advertisers find themselves managing an increasingly diverse roster of agencies and vendors. While maintaining relationships with these partners has always been challenging, it's more difficult now than ever. The better your relationships with agencies, the better their work will be.

Business Intelligence at ProcureCon Marketing 2015

Posted by Richard Benyon on Dec 17, 2015 10:30:00 AM

    

 

Agency Management Leaders

 

This year's Procurecon Marketing conference was held in Nashville, with just under 200 agency management and marketing procurement practitioners in attendance. The size of the conference was perfect for networking, and we had the pleasure of hosting our first Agency Management Leaders dinner, with 20 marketing procurement directors and senior managers getting together to trade ideas and make new connections. Much of the value of these industry conferences occurs outside the official sessions, so it was a pleasure to help facilitate some of these discussions in a less formal environment!

11 Tips for Agency Evaluation Feedback Success

Posted by Richard Benyon on Dec 12, 2015 9:44:59 AM

What is agency evaluation feedback success???

 

I was recently researching the "people-centric" aspects of Agency Relationship Management, especially focusing in on how and why to collect feedback. I found a great definition for success.

Decideware to Present at Upcoming ANA AFM Committee and WFA Sourcing Forum Meeting

Posted by Decideware Staff on Dec 3, 2015 12:30:00 PM


 

 

The ANA and WFA will hold its ANA AFM Committee and WFA Sourcing forum next week from December 8-9th in New York, NY.  

"It's become a recent tradition for the ANA and WFA to hold yearly, back-to-back meetings of the ANA Advertising Financial Management Committee and WFA Sourcing Forum in New York."

Decideware and Nestle to Present at Upcoming ProcureCon Meeting

Posted by Decideware Staff on Nov 10, 2015 11:00:00 AM

    

 

ProcureCon for Digital & Marketing Services will hold its annual meeting next week from November 16-18th in Nashville, TN.  

"ProcureCon for Digital and Marketing Services is North America's only event specifically dedicated to issues pertinent to marketing procurement. This meeting has content geared toward all maturity and experience levels and contains a host of industry leading speakers to tackle important marketing procurement topics." 

Decideware to Attend Upcoming ANA Masters of Marketing Meeting

Posted by Decideware Staff on Oct 13, 2015 2:30:00 PM

 

The ANA will hold its Masters of Marketing Meeting from October 14-17th at the Orlando World Center Marriott in Orlando, FL. Steven Wales, Chief Revenue Officer for Decideware, will attend the meeting.  

Sustainable Savings in the World of Marketing Procurement

Posted by Vlad Komanicky on Sep 16, 2015 5:30:00 PM

Marketing Procurement Dilemma

How to Develop Quality Relationships with Agencies and Deliver Savings at the Same Time

Procurement, as a relatively new function, is still in the process of maturing, and the marketing category can be one of the most challenging to manage. The key differentiator from other indirect categories is that there is no singular or clear specification of what we should buy (with the closest spec we may receive being an agency brief). If we buy a service (or appoint an agency), we can only realize how it performed much later, after the campaign has been launched.

Why it's so important to understand your agencies' capabilities!!!

Posted by VJ Ratnam on Aug 26, 2015 5:12:00 PM

 

One area in which we are seeing a rising level of interest is Capability Management, where large advertisers are seeking to capture the intellectual property of what specifically their agencies can do for them (i.e. the services they provide and areas they specialize in).

In the past this information has generally resided in each marketers' head, but with the involvement of procurement and the desire to optimize the portfolio of agencies, organizations are now looking to formally capture and utilize this data.

Four Best Practices to Improve Supplier Performance Scorecarding

Posted by VJ Ratnam on Aug 24, 2015 5:12:00 PM
 
 
Effective supplier performance management is more than just the best KPIs. In fact, many performance management initiatives within the supply chain are unsuccessful because they do not measure the correct data, collect it accurately or communicate it with suppliers and other internal departments.
 
Here are four strategies to focus on when creating--or fixing--your performance management program.

Managing Performance to Maximize Results - Part 1

Posted by Richard Benyon on Aug 10, 2015 5:12:00 PM

 

I am currently reading a terrific book by Harvard Business School Press called "Managing Performance to Maximize Results". It is a compilation of articles, all based around Human Resources Performance Management.

What drew me to read it was to investigate parallels between HR Performance Management and Strategic Supplier Relationship Management.

A great deal of theoretical research and practical study has gone into the manager/employee performance management process and I believe we can leverage this body of work to apply to the domain of supplier relationship management.

11 Tips for Feedback Success

Posted by Richard Benyon on Aug 6, 2015 2:00:00 PM

What is feedback success???'

I was recently researching the "people-centric" aspects of Supplier Relationship Management, especially focusing in on how and why to collect feedback. I found a great definition for success ...

"Creates and/or reinforces focused, sustained behavior change and/or skill development in a sufficient number of individuals so as to result in increased organizational effectiveness."

Here are some tips that were elicited from research performed by the Multisource Feedback Forum. Carol Timmreck and David Braken created 11 guidelines for initiating and sustaining 360 feedback in performance reviews.

The CMO's Guide to Agency Procurement | AdAge Article

Posted by Decideware Staff on May 14, 2015 2:34:00 PM

Using Agency Management to Make Interactions With Creative Shops Smoother, More Productive

This interesting article recently published by Advertising Age discusses two presentations made at the 2015 ANA Financial Management Conference by Diageo's Marc Strachan and American Express Co.'s Eve Reiter to improve the overall relationship with between creative agency procurement and management.

Image above was provided with thanks to the AdAge Article

Trimming the Agency Management Fat 2014 | AdAge CMO Summit

Posted by Richard Benyon on Apr 23, 2015 5:24:00 PM

In what must be one of the most unusual CMO presentations I've had the pleasure of listening to, Matthew Jauchius, EVP & CMO, Nationwide Insurance, provided insights as to how he has used marketing efficiency to drive the effectiveness of their advertising budget.

Agency Management & Briefing: 2013 ANA Thought Leadership Magazine

Posted by Richard Benyon on Apr 23, 2015 1:40:00 PM

"Optimizing Agency Teams: A Decade of Change" by Richard Benyon explores the new models for managing multiple agencies to ensure that there is one voice for the client across all consumer touchpoints. The article also touches on the key processes that can assist in the implementation of these new agency models.

"How to Build an Effective Briefing Program" also by Richard Benyon explores the argument that the better the brief, the better the work that will come out of your agency.  The article touches on the three key elements for creating a successful briefing program as well as key traits that comprise a quality program.

Integrated Agency Management Using Scope of Work and Agency Evaluation

Posted by Richard Benyon on Apr 23, 2015 11:10:00 AM
Last week I had the pleasure of participating in an  ANA procurement series webinar in conjunction with Stuart Sueltman, Assoc. Director – Agencies, J&J Consumer Companies and Yoandra Mordan, Manager - Global Marketing Group, J&J Global Corporate Affairs.
Stuart and Yoandra were involved in the J&J implementation of the Decideware agency lifecycle platform, managing the scope of work and evaluation components respectively. The webinar focused on components needed to deliver programs in one of the largest advertising organizations world, addressing both both process and human issues.

The Agency Management Relationship Matrix

Posted by Richard Benyon on Apr 22, 2015 10:51:00 AM

This article introduces a tool we use to map agency performance - the Relationship Matrix.

The Relationship Matrix helps clients visualize the two key dimensions that all agencies must deliver on - Product and Process.

This is a powerful tool to deliver deep insights into performance, quickly. As such, it's a terrific "C" level report.

ANA Webinar: Applying Business Intelligence to Marketing Procurement & Agency Management

Posted by Richard Benyon on Apr 21, 2015 7:51:00 PM

ANA Business Intelligence Webinar Details

Learn how leading companies are using data visualization techniques to uncover new insights and make more effective decisions in managing their marketing spend. This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, will look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data. Understand how well-constructed dashboards can assist you to better explore this data, distribute critical knowledge within your organization, and optimize all areas of agency management (including agency selection, scope of work, performance evaluation and production budgeting).

Agency Management Lessons from a 50 Year Client-Agency Relationship

Posted by VJ Ratnam on Mar 1, 2015 5:41:00 PM

Adweek not long ago highlighted the 50 year relationship between Publicis Groupe’s Leo Burnett and insurance giant, Allstate.

At a time when so much is written about the decline of long term client - agency relationships, this one receives plenty of interest.

The article reveals the five things Lisa Cochrane, Allstate EVP of integrated marketing and Nina Abnee, Burnett EVP of account management learnt from having survived and subsequently prospered from a difficult period in 2003.

They identify 5 important learnings to building a successful long term client – agency relationship:

Brand Metrics in Agency Management

Posted by Richard Benyon on Oct 16, 2007 6:26:00 PM

A few weeks back we had the pleasure of presenting a paper to theANA Financial Management Committee in New York.

We were also extremely fortunate to have two of our champions, Kim McMillon (who implemented at Hanesbrands) and Zac Belcher (key driver of the global roll-out at Procter & Gamble) provide their stories and insights.

A key message of our presentation was that an effective Agency Management program can be used as a lever to improve many aspects of financial performance.

Decideware provides custom solutions to help you manage your agencies for greater mutual success.

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