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Agencies and their Views of Evaluation Programs

Posted by Richard Benyon on Sep 8, 2019 11:03:41 PM

Agencies are valued partners in advertisers’ evaluation programs. They act as respondents in the relationship surveys our clients conduct, often they’re invited to play a role in shaping the program, and certainly they will engage to act on the findings.

ANA Webinar: Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management

Posted by Robin Seasock on Jul 17, 2019 11:04:49 PM

Most agency management programs help companies manage their agency relationships, deliver process efficiencies and savings. But did you know there is more untapped value that Marketing isn’t getting that can help brand teams make more informed decisions and deliver insights to the leadership team to help drive Marketing strategy? During this webinar, Decideware and LinkRFx will share with you how to move up the value pyramid to deliver more strategic value. 

In this webinar, you will learn:

  • Stronger marketing investments are possible when Marketing, Operations, Procurement, and Finance collaborate and optimize agency management
  • Marketing Procurement isn’t all about cutting costs, they can be enablers for marketing leadership for brand planning and measuring brand/agency activity against topline marketing strategies  
  • A well-designed agency management program delivers insights for swift decision making

https://www.ana.net/magazines/show/id/forward-2019-07-decideware-beyond-traditional-agency-management


Is there a Fast Evolution Happening in Agency Management?

Posted by Decideware Staff on Apr 9, 2019 10:04:21 PM

With rapid growth over the past 18 months, we've acquired many new clients coming to Decideware with greater ambitions for scale, productivity and ROI than we might have seen in the past. And established clients are lifting to greater heights faster than ever.

ANA's Advertising Financial Management Conference & Our Deep Partnership

Posted by Decideware Staff on Mar 31, 2019 6:28:50 PM

Decideware is again a proud sponsor of the ANA's Advertising Financial Management Conference, this year April 28 – May 1, in Phoenix, ARIZ.

In fact, as we’ve done for years now, Steven Wales will welcome all the attendees to the event Monday morning right ahead of Bob’s Opening Remarks.

The WFA and Decideware deliver at Sourcing Forum, Singapore

Posted by Richard Benyon on Mar 17, 2019 8:44:13 PM

Late last year the WFA and Decideware partnered to deliver a seminar to WFA Sourcing Forum members in Singapore.

Decideware congratulates Raja Rajamannar from Mastercard for being named WFA Global Marketer of the Year, 2018

Posted by Decideware Staff on Mar 11, 2019 10:06:55 PM

Decideware would like to acknowledge all the nominees and congratulate Raja Rajamannar Chief Marketing and Communications Officer at Mastercard on being named WFA Global Marketer of the Year, 2018.

The WFA Global Marketer of the Year 2018 – Shortlist Announcement

Posted by VJ Ratnam on Dec 5, 2018 7:58:41 AM

The WFA recently announced that the Jury for the WFA Global Marketer of the Year selected the shortlist for this year’s award, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

Global Marketer of the Year 2018

Decideware Agency Management "Big 10" | October 2018

Posted by Decideware Staff on Nov 6, 2018 9:19:17 AM

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. 

Decideware Extends Strategic Partner Relationship with the WFA

Posted by Decideware Staff on Apr 16, 2018 9:30:00 AM

Decideware is pleased to announce an extension to our Strategic Partner relationship with the World Federation of Advertisers. Decideware first partnered with the WFA in 2013, sponsoring events and participating in the WFA's Strategic Partners program and we are pleased to extend the relationship into its 6th year in 2018.

Decideware’s Agency Management  Big 7 - Feb 2018

Posted by Decideware Staff on Mar 12, 2018 9:30:00 AM

Below are the February articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on ROI in 2018, agency productivity, as well as GDPR.  We hope that you find this month's selections informative and valuable.

With an Automated Scope of Work Program, Novo Nordisk Realized 37% Savings to Reinvest in their Brand

Posted by Decideware Staff on Jan 24, 2018 9:30:00 AM

Decideware recently published a Q&A article, "Stacy Jensen on Scopes of Work,  Agency Performance, Breaking Down Silos and More" in the Industry Insights section of the ANA's Marketing Knowledge Center.  

Three Key Benefits of a Formal Onboarding Program

Posted by Decideware Staff on Dec 8, 2017 9:30:00 AM

Decideware recently published an article, "Three Key Benefits of a Formal Onboarding Program" in the Industry Insights section of the ANA's Marketing Knowledge Center.  

Decideware’s Agency Management  Big 9 - Nov 2017

Posted by Decideware Staff on Dec 5, 2017 9:30:00 AM

Below are the November articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on "chief growth officer" roles, TV dominating ad spend, as well as how much ad agencies ideas are worth.  We hope that you find this month's selections informative and valuable.

Decideware to Present at Upcoming ProcureCon Marketing Conference

Posted by Decideware Staff on Nov 16, 2017 11:00:00 AM

The ProcureCon Marketing conference will take place from November 28-30, 2017 at the New Orleans Marriott.

Decideware’s Agency Management  Big 6 - Oct 2017

Posted by Decideware Staff on Nov 10, 2017 9:13:00 AM

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on the types of agency-client relationships, turning an in-house agency best-in-class, as well as McDonald's global media agency review.  We hope that you find this month's selections informative and valuable.

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