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The WFA recently announced that the Jury for the WFA Global Marketer of the Year selected the shortlist for this year’s award, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. 

Decideware is pleased to announce an extension to our Strategic Partner relationship with the World Federation of Advertisers. Decideware first partnered with the WFA in 2013, sponsoring events and participating in the WFA's Strategic Partners program and we are pleased to extend the relationship into its 6th year in 2018.

Below are the February articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on ROI in 2018, agency productivity, as well as GDPR.  We hope that you find this month's selections informative and valuable.

Decideware recently published a Q&A article, "Stacy Jensen on Scopes of Work,  Agency Performance, Breaking Down Silos and More" in the Industry Insights section of the ANA's Marketing Knowledge Center.  

Decideware recently published an article, "Three Key Benefits of a Formal Onboarding Program" in the Industry Insights section of the ANA's Marketing Knowledge Center.  

Below are the November articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on "chief growth officer" roles, TV dominating ad spend, as well as how much ad agencies ideas are worth.  We hope that you find this month's selections informative and valuable.

The ProcureCon Marketing conference will take place from November 28-30, 2017 at the New Orleans Marriott.

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on the types of agency-client relationships, turning an in-house agency best-in-class, as well as McDonald's global media agency review.  We hope that you find this month's selections informative and valuable.

Below are the September articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on the secret to great creative, what's behind the trouble on Madison Avenue, as well as tips for improving agency compensation practices and transparency.  We hope that you find this month's selections informative and valuable.

Below are the August articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on improvements in media transparency issues, how marketers would reinvest one month's worth of ad spend, as well as how digital consultancies are making inroads.  We hope that you find this month's selections informative and valuable.

Below are the July articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on the failing share prices of WPP, the state of advertising labor rates, as well as where we stand today- one year after the ANA's report on media transparency.  We hope that you find this month's selections informative and valuable.

Introducing Decideware University - Agency Management eLearning. Providing clients with 24/7 access to expert agency management tutorials and Agency Onboarding programs to educate and activate your agency stakeholders.

Most decisions made in the agency management arena are time-critical and must be accurate. This places an emphasis on having processes and systems in place that collect information efficiently, often across multiple geographies, business units and with different agency types.

Below are the June articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on the consultative nature of agencies, Unilever's 'less is more' approach to Marketing, as well as the lessons Marketers can learn from the departure of Coca-Cola's CMO.  We hope that you find this month's selections informative and valuable.