Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways.
In a recent survey of WFA members, 94% of companies said that the General Data Protection Regulation (GDPR) was important for their organisation. However, 70% said that marketers in their organisation were not fully aware of the implications of GDPR for future marketing campaigns. To address the knowledge gap, the WFA has created a new GDPR Guide for Marketers.
As the traditional holding company model declines, new models are rising as competition.
While the “big six” – WPP, Publicis Groupe, IPG, Dentsu Aegis, Havas and Omnicom – still rule, legacy structures and poor financial performance are causing their dominance to wane.
While there is a place in our day-to-day lives for simple transactions, the agency environment isn't one of them.