In today's fast-paced digital landscape, the need for effective and efficient marketing technology (MarTech) software has become more crucial than ever before. In this webinar, hosted by Decideware in partnership with the Association of National Advertisers (ANA), dove into the importance of high-quality MarTech software implementation, with a special focus on the foundational principles of cooperation and communication between client and MarTech provider. Understanding the impact of such collaboration on customer organizations can be transformative for marketing & organizational success.
Led by Decideware’s Kimberly Pardo & Richard Benyon, the webinar took a unique look at the implementation process from both the supplier and client point of views, providing a sneak-peek under the hood of tier-1 software implementations. Exploring points ranging from the selection of the right software/supplier for your organization to the continued support of your new system, they provided a comprehensive look into what makes great client/supplier relationships tick before, during, and after and implementation.