How to apply Business Intelligence to Agency Management

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Posted by Richard Benyon on Jun 1, 2021 11:48:00 AM

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We have just released a new eBook that covers how to apply Business Intelligence to Marketing Procurement and Agency management. If you are an executive who works at a large advertiser, who has responsibility for managing relationships with marketing & communication agencies, and are looking for new ways to optimize those relationships, then this eBook is for you.

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Find out why it’s still RED HOT and vitally important for Agency Management Programs

 

The Decideware Business Intelligence eBook was originally published in 2015 and was updated in 2020. 

The eBook was the initial introduction to Business Intelligence/Data Analytics and it revealed specifically how marketing operations and marketing procurement can apply the results to aid in numerous agency management decisions.  The insights gained from BI data continue to be relevant and critical for making informed business decisions.

Topics include:

  • The importance of efficiently collecting data
  • Why data visualization is so vital
  • The benefits of dashboards
  • 10 steps you should take to get started

We also look at pragmatic case studies of how this theory is being allied in the agency management domain, examining two critical areas:  Scope of Work and Agency Performance Valuation processes.