Robin Seasock, Decideware's Chief Operating Officer, discusses marketing predictions that will shape the future of marketing for 2022 in an interview with WFA and other strategic partners.
Robin Seasock, Decideware's Chief Operating Officer, discusses marketing predictions that will shape the future of marketing for 2022 in an interview with WFA and other strategic partners.
Decideware are proud sponsors of Women of Influence in partnership with Producers and Procurers IQ.
We are pleased to announce that Decideware are proud sponsors of Women of Influence in partnership with Producers and Procurers IQ.
Last month we landed a new client whose goal is to better govern their advertising production spend.
This well-known CPG advertiser manages many household brands, supported with very significant creative, production and media budgets.
The production governance team approached us with an interest in deploying Decideware’s Production Manager solution to automate and improve their existing processes, which rely primarily on a database which does not provide in-depth analysis needed for today’s dynamic production governance environment, or fast report generation.
After a relatively quiet 18 months, this week is shaping up to be an active one for practitioners in the Marketing Procurement and Marketing Operations space.
There are two big industry conferences happening this week, the ANA Advertising Financial Management Conference and ProcureCon Marketing Connect Europe.
Decideware is pleased to sponsor and participate in both events this week.
It is not an unreasonable question, yet many large advertisers rely on spreadsheets, multiple meetings, and numerous emails to answer what should be a simple question.
Yes, the finance team can provide the high-level budget information, by brand, but they typically can’t drill into the details of the spend. The individual brand teams know their specific spend details, but when it comes to rolling up that information across all brands, regions, and company divisions, that collating process takes weeks and sometimes months. By the time each market provides their details, the data is obsolete and doesn’t provide a real-time perspective of the agency engagement activity.
In this webinar, hear from members of Ford's Global Agency Management Team as they share their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.
Pepsi, Merck, IBM, IHG… what do we all have in common?
A deep commitment to Diversity & Inclusion.
Diversity & Inclusion continues to bubble up as the #1 topic that organizations want to elevate and address in 2021 – especially when it comes to Procurement. Procurement Foundry is hosting a world-class conference “FORGE: Championing Supplier Diversity” on Thursday, February 25, 2021 and Decideware is proud to be sponsoring the event.
Decideware grew during the GFC.
And through the next decade.
And we’re growing during COVID 2020/21.
That’s because we help advertisers manage their agency relationships – thru’ the good times and the bad.
Pfizer and Decideware collaborated recently on an Association of National Advertisers (ANA) article where Pfizer shared their vision for managing its global agency roster.
Decideware & Pfizer @ ProcureCon Marketing Virtual Summit, 19 Nov 2020.
Decideware is pleased to sponsor the 2020 ProcureCon Marketing Virtual Summit. The peer-led conference features use-cases from over 20 thought leaders in marketing procurement.
Decideware is proud to be an inaugural Premier Sponsor of Forge: Marketing - Global Marketing Procurement’s newest marquee annual event;
The full day agenda features a range of important topics and expert practitioners representing brands, including AbInBev, AstraZeneca, Nestle, Novo Nordisk, Teva, Truist, Visa and many others in addition to seasoned industry advisors Laura Forcetti at the WFA and Tina Fegent.
Join us for the ANA hosted webinar ...
While there has been a cost management focus placed on individual production projects, overarching, company-wide strategic production spend governance is still relatively immature.
In this webinar, learn how to take your production governance to a higher level to better enable your stakeholders and provide insights to your leadership team.
This session will cover how to get started with these 5 steps to establish a strategic production spend management program:
Start: Thursday, September 17, 2020 at 1:00pm
End: Thursday, September 17, 2020 at 2:00pm
Richard Benyon, CEO, Co-Founder & Propeller-Head, Decideware
Damian Branch, Professional Services Manager, Decideware
Link
https://www.ana.net/webinars/show/id/COMWWDD-200917
When Advertisers want Enterprise, they Upgrade with Decideware
Advertising production management is receiving more attention than it used to from brands.
After production came to an abrupt halt with the pandemic it is now starting to re-open, but with a few more complications. For example, there are more legal and risk management considerations than before.
According to Wimberly Meyer who hosted a recent ANA webinar “The COVID-19 Production Playbook: What Brands Need to Know About Post-Lockdown Production” advertisers are also requiring more approvals by more people in the advertiser’s organization.
Roles that have not traditionally been involved in production are now weighing in on production decisions. What that means for advertisers is a heightened level of communication and budget scrutiny is required at every step of the way.
Production governance programs need to change.
And we see the leading clients at Decideware changing;
1. They've designed better production governance programs to accommodate what's needed now
2. They reply on the Decideware platform to enable the program and to deliver data transparency
3. With transparency, they make informed decisions across all their markets under management.
The production world has changed - and production spend governance best-practice has changed with it.
As we settle into our new norm, virtual conferences seem to be the closest thing we are going to get to in-person conferences for some time. The recent ProcureCon Marketing webinar 2-day series offered topics spanning everything from identifying and maximizing opportunities in media, to recommendations for remote pitches, to using technology to your advantage, to innovating, lessons learned, and changing your agency or marketing procurement model.
The content provided value to new entrants and seasoned professionals.
Homing in on the “How to Build a Global Marketing Procurement Model during a Pandemic” presentation by Carla Heri-Hoepker and Diana Laffert from Bayer, they laid out a roadmap and provided recommendations for how to implement a truly centralized global procurement operation that spanned 60 markets.
A few keys to their success were:
This year Sopan Shah, Chief Procurement Officer at IHG will open the ANA's Advertising Financial Management conference.
FROM MARKETING PROCUREMENT TO CPO
Back in 2012, Sopan Shah chaired the ANA Advertising Financial Conference when he was head of procurement for global advertising, marketing services, and indirect at Nestlé. Today, Sopan is chief procurement officer at InterContinental Hotels Group. His marketing procurement background gives Sopan a unique vantage point as CPO – to help marketers build brands and maximize profitability.
This session will feature Sopan’s perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; driving value beyond cost savings; and more.
As a 10 year sponsor of the AFM and a frequent contributor to on-stage member education, we encourage you to attend Sopan’s presentation, virtually (online) – he is an excellent speaker and one of the industry’s best practitioners!
Advertisers were faced with having to quickly pivot their approach to production because of the COVID-19 Pandemic. They were canceling and postponing shoots, adapting production of content, accessing and re-purposing existing assets, and figuring out how to deliver the appropriate messaging to their audiences in an innovative way.
CMOs and Finance teams are now focused on the financial impact of the pandemic to both revenue and expenses.
Marketing Operations and Procurement teams are working quickly to update scopes of work, contracts, and change orders with their agencies. Some industry sectors are pumping the breaks on production (i.e. leisure and hospitality) while others are working fast and furious to address markets that are tentatively re-opening. Regardless of the sector and market, all advertisers are closely monitoring and managing their spending.
So far, how well have advertisers been able to manage their production spend when the crunch hit? Were they able to have a single top-line view of production activity across all of their brand teams, agencies and geographies? Did they have a good handle on their production commitments and spend? Did they know the financial implications associated with canceling productions? Could they assess the impact of budget changes with their agencies? And when production begins to ramp back up again (and everyone is competing for the same resources at the same time), how well positioned will advertisers be to look across their production jobs to optimize the resources available to deliver against new timelines?
A topic that remains hot in the Agency Relationship Management area is what is commonly called 360-degree Evaluation, which is where an agency provides feedback to their client as part of a formal, structured performance management program.
Marketing Procurement is evolving….are you evolving with it?
The ProcureCon Marketing Virtual Event is your WFH friendly forum for action-packed takeaways and detailed use-cases from the top minds in wealth and asset management on innovation and emerging tech.
Register for the event, here:
as most advertisers and agencies continue to move through varying states of flux , depending on their industry.
For some, the change has been dramatic. For others, it has been incremental.
But for almost all of us, it’s important to effectively manage processes and resources to retain and rebuild advertising ecosystems. We must prepare to fully return to building great brands as markets re-open.
While the impact of the pandemic varies across the business and global landscape, many advertisers face disruptions, including:
The Decideware Advertising Management Scholarship at MSU.
Decideware is pleased to announce a new scholarship fund has been established with the Department of Advertising and Public Relationships in the College of Communication Arts and Sciences, Michigan State University (MSU), ie the Decideware Advertising Management Scholarship.
And we are now delighted to recognise Brandon Crawford and Isabel Perhogan as the deserved recipients of the (inaugural) 2020 awards.
On 10 April, the Association of National Advertisers published a new article;
"Is AI the End of Agencies As You Know Them?"
which features comments by Decideware, Inc. CEO Richard Benyon.
1. Why is the Scope of Work process so important?
As with other professional services categories the Scope of Work process is becoming ever more important in managing marketing spend. A well-controlled Scope of Work program is an integral part of a robust framework for planning and communication between client and agency.
Data is essential when making marketing procurement decisions. It’s the foundation to understand where you’ve been, where you are now, and where you’re headed.
Most agency management programs help companies manage their agency relationships, deliver process efficiencies and savings. But did you know there is more untapped value that Marketing isn’t getting that can help brand teams make more informed decisions and deliver insights to the leadership team to help drive Marketing strategy? During this webinar, Decideware and LinkRFx will share with you how to move up the value pyramid to deliver more strategic value.
In this webinar, you will learn:
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