Robin Seasock

Recent Posts

360-degree Agency Evaluation, can you handle the truth?

Posted by Robin Seasock on Jun 20, 2020 8:52:52 PM

Using 360-degree feedback as part of your agency evaluation program.

 

A topic that remains hot in the Agency Relationship Management area is what is commonly called 360-degree Evaluation, which is where an agency provides feedback to their client as part of a formal, structured performance management program.

Decideware partners with WBR to bring ProcureCon Marketing, Virtual Event, 25 June, 2020

Posted by Robin Seasock on Jun 11, 2020 2:01:03 AM

Marketing Procurement is evolving….are you evolving with it?

The ProcureCon Marketing Virtual Event is your WFH friendly forum for action-packed takeaways and detailed use-cases from the top minds in wealth and asset management on innovation and emerging tech.

https://uforms.wbresearch.com/procurecon-marketing-virtual-event

 

Register for the event, here:

https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&partnerref=wbrspkr&eventid=2339660&sessionid=1&key=83E5A76CE814E1BA71C1E3F69870297E&regTag=&sourcepage=register

 

A Guide to Managing Agencies in These Uncertain Times

Posted by Robin Seasock on May 11, 2020 11:41:39 PM

 

These continue to be uncertain times, indeed ...

 

as most advertisers and agencies continue to move through varying states of flux , depending on their industry.

For some, the change has been dramatic. For others, it has been incremental. 

But for almost all of us, it’s important to effectively manage processes and resources to retain and rebuild advertising ecosystems. We must prepare to fully return to building great brands as markets re-open.

While the impact of the pandemic varies across the business and global landscape, many advertisers face disruptions, including:

Announcing the 2020 Decideware Advertising Management Scholarship at MSU, Inaugural Recipients

Posted by Robin Seasock on Apr 27, 2020 7:58:47 PM

 

The Decideware Advertising Management Scholarship at MSU. 

 

Decideware is pleased to announce a new scholarship fund has been established with the Department of Advertising and Public Relationships in the College of Communication Arts and Sciences, Michigan State University (MSU), ie the Decideware Advertising Management Scholarship

And we are now delighted to recognise Brandon Crawford and Isabel Perhogan as the deserved recipients of the (inaugural) 2020 awards.

Is AI the End of Agencies As You Know Them?

Posted by Robin Seasock on Apr 17, 2020 1:42:15 AM

 

 

On 10 April, the Association of National Advertisers published a new article;

"Is AI the End of Agencies As You Know Them?"

which features comments by Decideware, Inc. CEO Richard Benyon. 

Scope of Work: The Right Team on the Right Business

Posted by Robin Seasock on Apr 10, 2020 11:06:49 PM

Aligning marketing, agencies and procurement through better Scope of Work management

 

1. Why is the Scope of Work process so important?

As with other professional services categories the Scope of Work process is becoming ever more important in managing marketing spend. A well-controlled Scope of Work program is an integral part of a robust framework for planning and communication between client and agency.

The 4-Step Process to Developing a Marketing Procurement Data Strategy

Posted by Robin Seasock on Jan 19, 2020 8:03:01 PM

Data is essential when making marketing procurement decisions. It’s the foundation to understand where you’ve been, where you are now, and where you’re headed.

ANA Webinar: Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management

Posted by Robin Seasock on Jul 17, 2019 11:04:49 PM

Most agency management programs help companies manage their agency relationships, deliver process efficiencies and savings. But did you know there is more untapped value that Marketing isn’t getting that can help brand teams make more informed decisions and deliver insights to the leadership team to help drive Marketing strategy? During this webinar, Decideware and LinkRFx will share with you how to move up the value pyramid to deliver more strategic value. 

In this webinar, you will learn:

  • Stronger marketing investments are possible when Marketing, Operations, Procurement, and Finance collaborate and optimize agency management
  • Marketing Procurement isn’t all about cutting costs, they can be enablers for marketing leadership for brand planning and measuring brand/agency activity against topline marketing strategies  
  • A well-designed agency management program delivers insights for swift decision making

https://www.ana.net/magazines/show/id/forward-2019-07-decideware-beyond-traditional-agency-management