Decideware Blog

It seems like only yesterday we began preparing for the 2022 ANA Advertising Financial Management conference; and sadly it’s already here and gone. And what a wonderful conference it was!

Sponsoring the ANA AFM conference for over a decade has allowed us to witness and be a part of the fast growth and maturation of marketing procurement, globally. From humble beginnings in 2009 where we attended with around 150 others, to over 750 in recent years has shown just how powerful, connected, and supportive this community of professionals really is. Juxtaposed to the growth of AFM, here at Decideware we have been blessed with similar growth over the same period – evidence that we are better together as the agency relationship management space continues to grow.

With over 20 insightful presentations from thought leaders around the world of marketing & marketing procurement, not only was the 2022 ANA AFM conference a great networking opportunity, but also a can’t-miss educational opportunity as well. Careful curation of the schedule and presenters came to a point with talks led by Decideware clients Kellogg, PepsiCo, Nestlé, Clorox, and our very own Ed McFadden, Chief Client Officer at Decideware. With topics ranging from agency relationship management to hot legal topics in advertising, everyone in attendance walked away just a little bit more knowledgeable of the landscape we all operate within.

If one thing was clear from ANA AFM 2022, its this: The landscape we operate in isn’t as concrete as we may have thought. We have the power to reshape our surroundings through high quality work, high quality relationships, and a high level of respect for our fellow people. Marketing B2B and B2C is old news – the future is B4H; Brands for Humans. To deliver on such an initiative, our house must be in order with purposeful agency rosters, mindful compensation frameworks, and robust data analytics to fuel the successes of tomorrow.

To learn more about how Decideware can help bring clarity to your agency relationships, visit www.decideware.com, or reach out to info@decideware.com today.

To learn more about the ANA organization and their Member Growth Agenda, visit ANA.net.

Robin Seasock, Decideware's Chief Operating Officer, discusses marketing predictions that will shape the future of marketing for 2022 in an interview with WFA and other strategic partners.