Decideware can't wait to see everyone attending the ANA Advertising Financial Management conference May 1st – 4th in Orlando, FL. We’re confident this year will be one of the best to share thinking, problem solving strategies, and network within our industries. Punctuated by two years away due to COVID-19, the return to togetherness is very welcome indeed.
Decideware CCO Ed McFadden will be speaking at the event on dimensions of agency roster management for large advertisers. With increasingly complex marketing mixes and our own business structures becoming more dynamic, we must consider the strategy behind how we structure our agency rosters to drive marketing success. With 25+ years of agency relationship management experience, Ed has developed a deep understanding of the variables that influence a purposeful agency roster that drive tangible business results.