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Scope of Work & Agency Evaluation: 2011 ANA Thought-leadership Magazine


This June 2011 issue contains two articles: 

"Beyond Cost and Rates: A Practical Guide to Understanding the Value of Agency Relationship" by Steven Wales, which overviews the value of agency relationship and looking beyond the traditional theory of cutting costs. The article explores the "value equation" which views the overall worth of each individual agency relationship. 

In "Driving Performance: Key Insights on How to Maximize an Agency Evaluation Program", Richard Benyon interviews Ken Lloyd, author ofPerformance Appraisals and Phrases for Dummies for his perspective on agency evaluation programs and how to maximize the evaluation process.

The magazine is available via the ANA or, download here:

Download the 2011 ANA Thought Leadership Magazine