As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, including Scope budget and reconciliation. We also looked at the reporting that the agencies provide. Below are the results as well as commentary from the WFA regarding the findings:
Which approach to SOW management fits best with your organization?
How often do you reconcile approved Scope budget with actual agency fees?
Which of the following actions can happen when cost/fee proposals are over budget?
Do your agencies give you reports on any of the following? (e.g. year on year comparisons)
The World Federation of Advertisers, in conjunction with Decideware, conducted a survey to provide a better understanding of how major advertisers manage their scope of work programs.
The survey was conducted as a partnership between the WFA and Decideware in early summer 2014. Nineteen companies took part in this global research with responses coming mainly from marketing sourcing specialists. While results are not statistically relevant, they are indicative of the thoughts and actions of global multinationals within WFA membership.
For additional information regarding the survey, please visit: http://blog.decideware.com/wfa-decideware-scope-survey-series-1-0.