Skills Gap: 2014 WFA/Decideware Scope of Work Survey Series - Part 3

Posted by Richard Benyon on Jul 1, 2015 5:12:00 PM
Topics: Scope of Work

As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, as well as potential skills gap in the management.  Below are the results as well as commentary from the WFA regarding the findings:

Skills Gap in Scope of Work


Do you feel your organization has a skills gap in SOW management? How important are the following?


Do you feel your organization has a skills gap in SOW management? How well do you do the following?


WFA Commentary


  • “Performance” tracks on average 1.3 points behind “importance”.
  • This shows that almost all respondents feel they could improve their processes and practices in this area.skills_gap_management_graph
  • The area with the highest gap is “ensuring all work is defined in advance”: a difficult challenge for many multinational marketers who adapt and adjust as brands change their needs, and media channels evolve at pace.

Download the WFA/Decideware Scope of Work Survey

The World Federation of Advertisers, in conjunction with Decideware, conducted a survey to provide a better understanding of how major advertisers manage their scope of work programs.

The survey was conducted as a partnership between the WFA and Decideware in early summer 2014. Nineteen companies took part in this global research with responses coming mainly from marketing sourcing specialists. Whilst results are not statistically relevant, they are indicative of the thoughts and actions of global multinationals within WFA membership.

For additional details regarding the Scope of Work survey, please visit: