Adopting the world's best BI tools enables Decideware to help clients optimize their agency management programs.
Over the past 12 months, Decideware has invested in business intelligence software. This BI layer makes the complex task of analyzing data and answering key business questions, a simple and quick process.
We released the BI layer after conducting interviews with clients. Through these conversations, we learned that advertisers want better methods to quickly make use of their complex agency performance data and to quickly and clearly communicate insights to marketing & procurement stakeholders. With those insights, they can make better decisions around agency resourcing and management practices to improve their marketing ROI.
For example, if the CMO inquires about the performance of an agency in a certain geography, we can use BI to dig deeply into the data to uncover answers in real time. This eliminates the manual, time consuming methods and allows for more data inquiries and analysis.
Decideware's BI analytics can be applied to important areas of an agency management program including, for example:
Decideware’s new BI solution offers marketing & procurement teams incredible power to understand where they can act to improve agency performance and pend efficiency – all from their desktop.