Featured case studies

Scope of Work Case Study

2 years ago, a top US advertiser came to us wanting to improve their systems to...

Agency Management Platform Case Study

3 years ago, one of the world’s top advertisers initially bought 3 of the Decideware...

Business Intelligence Case Study

A leading advertiser contacted us to build on our lengthy relationship, which...

Agency Evaluation Case Study

Our client, a medium sized advertiser in the US first engaged us 4 years ago, adopting...

Resource Mix Case Study

A Marketing Procurement Manager of a well known advertiser reached out to Decideware to...

Evaluation Action Planning Case Study

Mariana, an agency management director for a leading pharmaceutical company, needed to...

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Below are the March articles of interest from key trade publications. This month's selection includes articles on how to build a better agency relationship, the importance of a client/agency contract, as well as the increasing trend in global consultancies buying up agencies and reshaping the brand marketing world.  We hope that you find this month's selections informative and valuable.

Richard Benyon, CEO of Decideware, will present  "Advancing the Agency Evaluation Process" in an upcoming ANA Procurement Series webinar, along with client-side input from Jim Zambito, Executive Director, Agency Relations and Finance Controller of Johnson & Johnson.

Decideware has enjoyed a long and productive relationship with the ANA.

On February 22nd and 23rd, the Association of National Advertisers (ANA) held the annual combined meeting of their Production Management and West Coast Advertising Financial Management committees.

McKinsey & Company released an article in February discussing the current client-agency environment and provided guidance on how to get the most from your agency relationships.

Below is the February articles of interest from key trade publications. This month's selection includes articles on the challenges that marketers have faced over the past year, how to get the most from your agencies in the upcoming year, as well as the increasing trend in client project-based assignments.  We hope that you find this month's selection informative and valuable.

In early February 2017, with the valuable support of a New Jersey based advertiser client, Decideware facilitated 4 focus groups over 3 days with advertising agency partners who work actively in the Decideware Agency Management Solutions system.

The West Coast chapter of the ANA's joint Production and Advertising Financial Management Committees will be taking place on February 22-23rd at Warner Bros, Los Angeles.

Each month, Decideware will highlight articles of interest from key trade publications such as AdAge, ANA's Smartbrief, Campaign Live to give Marketing and Procurement professional the latest news and relevant industry information. If you are involved in managing client-agency relationships, we hope that you find this information valuable and informative:

In November 2016, one of Decideware’s clients in NYC kindly hosted an opportunity for agency executives to meet with Decideware and provide feedback on their usage of Decideware’s Agency Management Solutions.

Decideware will present at the joint ANA Advertising Financial Management Committee and the WFA Sourcing Forum meetings held on December 6-7th in New York.

ProcureCon Marketing, held in Los Angeles from November 14-16, 2016,  provided attendees with significant opportunities to understand how their colleagues have designed and implemented best-in-class agency Scope of Work programs.

Decideware is once again a proud sponsor of ProcureCon Marketing, which will be held at the Los Angeles Loews Hollywood Hotel, from November 14-16th, 2016.

In August 2016, the ANA and Decideware conducted a survey to better understand how companies are using data to manage agency relationships and how learnings from this survey can be applied to optimize client-agency performance.

Many organizations find it so challenging to administer and manage an agency relationship management program that they end up skipping one of the most important phases – Action Planning.