Risk management strategies are boosting demand for marketing procurement professionals, according to the latest report on trends from recruitment consultancy Badenoch & Clark.
Supply Management quotes recruiter Duncan Ward as saying "Marketing procurement professionals remain in high demand, as businesses recognise a need to invest in this function to remedy any risks involved with brand exposure as part of their risk management strategy.”
This follows on from recent research indicating marketing executives are looking for marketing procurement to play a more integrated and strategic role in the marketing procurement process. Respondents to the survey recommended procurement staff co-locate with their relevant marketing team for a period or work on a project from conception through to conclusion, in order to gain a wider understanding of what’s involved.
(Source: Supplymanagement.com, 21 May 2013)