ISBA's 2nd Agency Issues Conference in London, 17 November 2014 was a great success.
The event proved popular with over 70 attendees representing advertisers including Microsoft, Unilever, BSkyB and Premier Foods.
Featuring a strong roster of speakers, including the always on-song Gerry Preece (External View), Decideware's Steven Wales, and Terry Edwards from the event co-sponsor Firm Decisions, the event delivered on expectations and provided marketing procurement exec's with expert views on a range of important subjects.
Decideware was proud to be associated with this event as a co-sponsor.
ISBA's summary is available, here: