Featured case studies

Scope of Work Case Study

2 years ago, a top US advertiser came to us wanting to improve their systems to...

Agency Management Platform Case Study

3 years ago, one of the world’s top advertisers initially bought 3 of the Decideware...

Business Intelligence Case Study

A leading advertiser contacted us to build on our lengthy relationship, which...

Agency Evaluation Case Study

Our client, a medium sized advertiser in the US first engaged us 4 years ago, adopting...

Resource Mix Case Study

A Marketing Procurement Manager of a well known advertiser reached out to Decideware to...

Evaluation Action Planning Case Study

Mariana, an agency management director for a leading pharmaceutical company, needed to...

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Richard Benyon, CEO of Decideware presented  "Advancing the Agency Evaluation Process" at a April ANA Procurement Series webinar, along with client-side input from Jim Zambito of Johnson & Johnson and Joyce Costello of IBM.

Below are the May articles of interest from key trade publications. This month's selection includes articles on agencies, hybrid CMO roles, as well as the changes in agency pay.  We hope that you find this month's selections informative and valuable.

The ANA has just released the June issue of FORWARD, and included is a cutting-edge thought-leadership article by Richard Benyon, CEO of Decideware, titled"Why the Right Scope of Work is So Important: An Effective Scope of Work Ensures the Right Work Gets Done in the Right Way".

It is well-known that a strong relationship between a client and an agency can bring about great work, often resulting in more business and better brand success. The ANA has released an interesting slideshow proposing techniques for clients to build a stronger relationship with their agencies.

2017 WFA Global Marketers Week Wrap-up

The speaker line up was great, the content was powerful, the networking was effective and the Samsung Virtual Reality Booth was . . . well, . . . it was just cool! 

Decideware is a proud sponsor of the upcoming annual ANA Financial Management Conference, to be held in San Diego from May 23 - 26th at the Manchester Grand Hyatt hotel.

Below are the April articles of interest from key trade publications. This month's selection includes articles on benchmarking, briefing, as well as digital marketing fundamentals.  We hope that you find this month's selections informative and valuable.

On Tuesday, April 25th, the World Federation of Advertisers heads to Toronto for Global Marketer Week - days of inspiration, discovery and learning. Steven Wales, CRO of Decideware, will attend the meeting representing WFA's Strategic Partner for Efficiency.

Below are the March articles of interest from key trade publications. This month's selection includes articles on how to build a better agency relationship, the importance of a client/agency contract, as well as the increasing trend in global consultancies buying up agencies and reshaping the brand marketing world.  We hope that you find this month's selections informative and valuable.

Richard Benyon, CEO of Decideware, will present  "Advancing the Agency Evaluation Process" in an upcoming ANA Procurement Series webinar, along with client-side input from Jim Zambito, Executive Director, Agency Relations and Finance Controller of Johnson & Johnson.

Decideware has enjoyed a long and productive relationship with the ANA.

On February 22nd and 23rd, the Association of National Advertisers (ANA) held the annual combined meeting of their Production Management and West Coast Advertising Financial Management committees.

McKinsey & Company released an article in February discussing the current client-agency environment and provided guidance on how to get the most from your agency relationships.

Below is the February articles of interest from key trade publications. This month's selection includes articles on the challenges that marketers have faced over the past year, how to get the most from your agencies in the upcoming year, as well as the increasing trend in client project-based assignments.  We hope that you find this month's selection informative and valuable.

In early February 2017, with the valuable support of a New Jersey based advertiser client, Decideware facilitated 4 focus groups over 3 days with advertising agency partners who work actively in the Decideware Agency Management Solutions system.