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All aboard? Why it's critical you have a formal on-boarding program!!!

Posted by Richard Benyon on Jan 31, 2019 11:48:32 AM

All aboard? Why it's critical you have a formal on-boarding program for your agency partners and internal stakeholders!!!

Key Benefits of Formal Onboarding Programs

Do you have all the ingredients to write effective agency evaluation comments? A Decideware Snippet

Posted by Richard Benyon on Jan 23, 2019 10:43:40 AM

Which president is this quote attributed to... "Complaining about a problem without proposing a solution is called whining"?

So what can you do to get the comments you need from your agency evaluations for meaningful action planning?

 

The Importance of Writing Effective Eval Comments

Treble & Bass...are you getting your scope of work mix right? A Decideware Snippet

Posted by Richard Benyon on Jan 15, 2019 9:54:27 AM

Are you simply using the "volume control" for your scopes of work? Or are you making sure you have the right mix?

Do you have the right mix

Will you avoid the agency evalaution 360-feedback "black hole"? A Decideware Snippet

Posted by Richard Benyon on Jan 9, 2019 8:30:16 PM

How will you avoid the evaluation black hole?

Will you avoid the black hole

How to keep your agency evaluation program relevant! A Decideware Snippet

Posted by Richard Benyon on Dec 10, 2018 7:44:16 PM

 

Bored, tired, listless? Is your agency evaluation process getting  stagnant?

 

How to Keep Agency Eval Prog Relevant

 

The WFA Global Marketer of the Year 2018 – Shortlist Announcement

Posted by VJ Ratnam on Dec 5, 2018 7:58:41 AM

The WFA recently announced that the Jury for the WFA Global Marketer of the Year selected the shortlist for this year’s award, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

Global Marketer of the Year 2018

What will you take on your agency road trip? A Decideware Snippet

Posted by Richard Benyon on Nov 29, 2018 5:12:23 PM
Topics: Scope of Work

You are about to embark on your agency partnership road trip. What's the most important thing you need to take with you?

SOW Road Trip Video

Decideware Agency Management "Big 10" | October 2018

Posted by Decideware Staff on Nov 6, 2018 9:19:17 AM

Below are the October articles of interest from key trade publications, with excerpts highlighting key take-aways. 

The WFA announces the Global Marketer of the Year 2018 Award & Decideware’s Richard Benyon joins the Awards Jury

Posted by VJ Ratnam on Nov 5, 2018 10:28:59 AM

The WFA have announced its prestigious WFA Global Marketer of the Year Awards 2018 is now open to nominations.

Are You Taking Advantage of Mid-Year Agency Evaluations?

Posted by VJ Ratnam on Aug 9, 2018 11:00:38 AM

Take advantage of the summer

 

The middle of the year provides a timely opportunity to touch base with your agencies.

These Northern Hemisphere summer months offer advantages in that the speed of business is relatively a little slower.

Marketers and agency teams might have a little more time to step back, think about their client-agency relationships and complete an evaluation survey.

WFA’s "Growing Pains" article

Posted by VJ Ratnam on Jul 27, 2018 1:19:05 PM

Image result for pain babyLaura Forcetti, Global Marketing Sourcing Manager at the WFA recently posted an interesting article (Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years, WFA, 28 June 2018) about the maturation of marketing procurement, where she further highlighted opportunities for practitioners to change industry perceptions of the discipline.

Decideware Extends Strategic Partner Relationship with the WFA

Posted by Decideware Staff on Apr 16, 2018 9:30:00 AM

Decideware is pleased to announce an extension to our Strategic Partner relationship with the World Federation of Advertisers. Decideware first partnered with the WFA in 2013, sponsoring events and participating in the WFA's Strategic Partners program and we are pleased to extend the relationship into its 6th year in 2018.

Improving ROI with Business Intelligence in the Scope of Work Process - An Upcoming Webinar

Posted by Decideware Staff on Apr 11, 2018 9:30:00 AM

To register for the webinar, visit:   http://www.ana.net/webinars/show/id/COMWWP-180419

Decideware’s Agency Management  Big 7 - Feb 2018

Posted by Decideware Staff on Mar 12, 2018 9:30:00 AM

Below are the February articles of interest from key trade publications, with excerpts highlighting key take-aways. This month's selection includes articles on ROI in 2018, agency productivity, as well as GDPR.  We hope that you find this month's selections informative and valuable.

5 Practical Steps to Increase Control Over the Production Process and Gain Transparency

Posted by Decideware Staff on Mar 6, 2018 9:30:00 AM
Topics: Production

Decideware recently published an article, "5 Practical Steps to Increase Control over the Production Process and Gain Transparency" in the Industry Insights section of the ANA's Marketing Knowledge Center.  

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