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Marketing Procurement & Production: 2014 ANA Thought Leadership Magazine


This ANA Thought Leadership magazine features 2 new articles from Decideware.

Similar But Different, the Unique Challenges of Marketing Procurement” by Richard Benyon explores the key similarities between Marketing Procurement and Procurement – and argues that while there are distinctions in the marketing environment there are tools and techniques that can be successfully applied across both business environments.

Making the Most of Your Production Spend” also by Richard furthers the argument that value and not lowest cost should be the goal of successful production spend management,  and that access to reliable, timely production spend data is necessary to allow reliable analyses.

This ANA Thought Leadership magazine is distributed to 10,000+ ANA members .

It is available via the ANA site or for download here:

Download the 2014 ANA Thought Leadership Magazine