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Steven Wales

Recent Posts

This past week I had the privilege of attending the ProcureCon for Digital and Marketing services conference in London.  About 200 marketing procurement professionals from companies like Bayer, Adidas, Kellogg, L’Oreal, Mars, Duracell, Mondelez and more came together to share best practice, learn from peers & industry leaders and network with colleagues.  Having attended dozens of marketing and procurement conferences over the past decade, I was really looking forward to hearing what the latest trends are from around the world.  However, there seemed to be an old theme popping up . . . again. That is,

5 Tips to Improve your Agency Evaluations

I’m often asked what lessons Decideware has learned about the agency evaluation process. While each client has their own unique methodology and approach to agency relationship reviews, we see a lot of common issues, and have developed a series of credos that serve well as best practices. Though, I’m unable to share all of those with you in this space (I’ll review all of them during my upcoming workshop), these five tips provide a starting point for revamping your agency evaluation processes:

 

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The Association of National Advertisers (ANA) held their annual Masters of Marketing conference in Orlando Florida, October 14-17th.  Bob Liodice and the entire ANA staff simply knocked it out of the park.  As with previous years, this conference was an exciting culmination of a year’s worth of marketing, advertising, client / agency collaboration and great marketing results.