Steven Wales

Recent Posts

Driving Change at IHG

Posted by Steven Wales on Mar 1, 2020 8:58:10 PM


Coleman Raymond discusses her role in transforming IHG's Agency Strategy and Operations Practices

From "Sourcing" to "Resourcing": re-labeling Marketing Procurement for Success

Posted by Steven Wales on Jun 23, 2019 10:37:11 PM

This past week I had the privilege of attending the ProcureCon for Digital and Marketing services conference in London.  About 200 marketing procurement professionals from companies like Bayer, Adidas, Kellogg, L’Oreal, Mars, Duracell, Mondelez and more came together to share best practice, learn from peers & industry leaders and network with colleagues.  Having attended dozens of marketing and procurement conferences over the past decade, I was really looking forward to hearing what the latest trends are from around the world.  However, there seemed to be an old theme popping up . . . again. That is,

5 Tips to Improve your Agency Evaluations

Posted by Steven Wales on Feb 18, 2016 11:30:00 AM

I’m often asked what lessons Decideware has learned about the agency evaluation process. While each client has their own unique methodology and approach to agency relationship reviews, we see a lot of common issues, and have developed a series of credos that serve well as best practices. Though, I’m unable to share all of those with you in this space (I’ll review all of them during my upcoming workshop), these five tips provide a starting point for revamping your agency evaluation processes: