The ANA AFM West Coast Chapter will be holding it's next meeting on September 15th at Nestle's office. During the meeting, Richard Benyon, CEO of Decideware, will co-present with Rene Dedeyko, Strategic Procurement Manager - Advertising, Nestle on "Using Agency Data Analytics to Gain Purchasing Efficiencies & Cost Savings."
The session will look at how to apply business intelligence tools to analyze agency budgets and performance using available marketing procurement data. Rene will share how Nestlé USA is using this information to better manage their agencies, increase purchasing efficiencies and find cost savings.
For additional information on the meeting visit: http://www.ana.net/committee/meeting/id/MFWC-SEP15
For more about how to apply Business Intelligence to Marketing Procurement and Agency Management, please download our eBook here: