These days it is unusual if the Agency does not participate in the evaluation program. Benefits of their participation include:-
Best practice relationship evaluation programs facilitate agency participation as follows:-
Prior to the implementation of each review the Agency needs to be alerted in a similar manner to Client participants – timing, goals, process, etc.
Agency feedback is collected “bottom up” at the level of local accounts as per the Client set-up.
Agencies should be offered the choice of how they contribute, either individually or collectively as a team. (In our experience, most agencies prefer to collect input collectively as a team whereas most Clients prefer to collect input via individual inputs which are later aggregated to form a team position.)
Agencies should receive some kind of feedback at the end of the process. Optimally this should take the form of an Action Plan meeting.