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Most agency management programs help companies manage their agency relationships, deliver process efficiencies and savings. But did you know there is more untapped value that Marketing isn’t getting that can help brand teams make more informed decisions and deliver insights to the leadership team to help drive Marketing strategy? During this webinar, Decideware and LinkRFx will share with you how to move up the value pyramid to deliver more strategic value. 

In this webinar, you will learn:

  • Stronger marketing investments are possible when Marketing, Operations, Procurement, and Finance collaborate and optimize agency management
  • Marketing Procurement isn’t all about cutting costs, they can be enablers for marketing leadership for brand planning and measuring brand/agency activity against topline marketing strategies  
  • A well-designed agency management program delivers insights for swift decision making

https://www.ana.net/magazines/show/id/forward-2019-07-decideware-beyond-traditional-agency-management


This past week I had the privilege of attending the ProcureCon for Digital and Marketing services conference in London.  About 200 marketing procurement professionals from companies like Bayer, Adidas, Kellogg, L’Oreal, Mars, Duracell, Mondelez and more came together to share best practice, learn from peers & industry leaders and network with colleagues.  Having attended dozens of marketing and procurement conferences over the past decade, I was really looking forward to hearing what the latest trends are from around the world.  However, there seemed to be an old theme popping up . . . again. That is,

All aboard? Why it's critical you have a formal on-boarding program for your agency partners and internal stakeholders!!!

Key Benefits of Formal Onboarding Programs

WFA’s "Growing Pains" article

Image result for pain babyLaura Forcetti, Global Marketing Sourcing Manager at the WFA recently posted an interesting article (Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years, WFA, 28 June 2018) about the maturation of marketing procurement, where she further highlighted opportunities for practitioners to change industry perceptions of the discipline.

On Feb. 2, Decideware held a successful workshop for a group of East Coast-based clients in New York City.

 

We have just released a new eBook that covers how to apply Business Intelligence to Marketing Procurement and Agency management. If you are an executive who works at a large advertiser, who has responsibility for managing relationships with marketing & communication agencies, and are looking for new ways to optimize those relationships, then this eBook is for you.

This ANA Thought Leadership magazine features 2 new articles from Decideware.

Similar But Different, the Unique Challenges of Marketing Procurement” by Richard Benyon explores the key similarities between Marketing Procurement and Procurement – and argues that while there are distinctions in the marketing environment there are tools and techniques that can be successfully applied across both business environments.

Making the Most of Your Production Spend” also by Richard furthers the argument that value and not lowest cost should be the goal of successful production spend management,  and that access to reliable, timely production spend data is necessary to allow reliable analyses.

ANA Business Intelligence Webinar Details

Learn how leading companies are using data visualization techniques to uncover new insights and make more effective decisions in managing their marketing spend. This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, will look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data. Understand how well-constructed dashboards can assist you to better explore this data, distribute critical knowledge within your organization, and optimize all areas of agency management (including agency selection, scope of work, performance evaluation and production budgeting).

In an excellent article in M&M Global, Steve Lightfoot (senior manager, global marketing procurement, WFA) debunks some of the negative myths around marketing procurement - specifically research into 5 key areas that drive value.

http://www.mandmglobal.com/community/opinion/11-07-12/five-myths-about-procurement.aspx

With the high velocity of growth in this area, and the fact that leading advertisers are investing in quality staff and training, it is little surprise that over the last 5 years we have seen such fundamental change in how marketing procurement thinks and acts.

One of the presentations I caught at 2012's ANA Masters of Marketing conference was from Jim Akers of Pfizer and Lisa Figel from J&J around closing the disconnect that a recent survey uncovered between marketing, procurement and agencies.

An update on this process will be provided at the Advertising Financial Management Conference, where Decideware is a major sponsor.