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Decideware to Partner with ANA for 12th Straight Year

Decideware Excited to Announce Continued Partnership with ANA in 2022


Decideware is happy to share that we are continuing our partnership with the Association of National Advertisers (ANA) in 2022. Specifically, we are looking forward to sponsoring the ANA Advertising Financial Management Conference May 1st – May 4th in Orlando, FL where advertisers & advertising agencies from around the globe gather to share ideas, learn from one another, and network across industries.

With a global pandemic still churning we are thankful for the ANA’s diligence and dedication to safely host an event such as this. In-person events are few and far between over the last few years, and we absolutely can’t wait to see everyone there! Richard Benyon, Co-Founder and Chief Evangelist here looks forward to returning to the in-person space: 

“We cannot wait to be there in person to absorb the latest ideas and hear how the last two years have changed how we work and look to the future to where the agency management landscape is heading. This conference has always been a highlight in the year so looking forward to seeing old friends and new alike.”

The ANA Advertising Financial Management Conference will host several in-person speakers, as well as a virtual event hosted through their digital platforms. Below please find a taste of some impactful presentations to be shared:


  • Creativity is an economic multiplier

  • Hot legal issues that impact your bottom line

  • Maximizing the client-agency relationship

  • Many more!


Decideware’s Ed McFadden will be hosting both a virtual and in-person talk at the conference. As an industry expert on the nuanced space of the client-agency relationship he will lead “7 Building Blocks of Strategic Agency Rosters”. He will walk participants through core truths he found to create an agency roster that makes sense for your organization.

This one is absolutely can't-miss. Join us May 1st – May 4th in Orlando, FL at the ANA Advertising Financial Management Conference.  Grab your registration today and learn from some of our industries top leaders. 

To learn more about the ANA Advertising Financial Conference, visit

To learn more about how Decideware can help guide effective agency roster development, and all other aspects of the client-agency relationship, visit our website at