How to Organize Teams for Scoping Season Success.

Ensuring the right people are at the table and working toward the same goals.

The following is an extract from an article published May 25, 2020 in Forward magazine by the Association of National Advertisers. ANA Members can access the full article, here:

https://www.ana.net/magazines/show/id/forward-2020-05-decideware-organize-teams-for-scoping-success

There's no rest for the weary. With the 2020 scope season in the rearview mirror, it's already time to look ahead to 2021.