As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, as well as overall participation. We also wanted to look at the role Marketing Procurement's involvement in this area. Below are the results as well as commentary from the WFA regarding the findings:
Who owns the SOW management process?
Who participates in the SOW management process?
How well do you feel that Marketing Procurement assists your Marketing Department in managing your Scope of Work program?
The World Federation of Advertisers, in conjunction with Decideware, conducted a survey to provide a better understanding of how major advertisers manage their scope of work programs.
The survey was conducted as a partnership between the WFA and Decideware in early summer 2014. Nineteen companies took part in this global research with responses coming mainly from marketing sourcing specialists. While results are not statistically relevant, they are indicative of the thoughts and actions of global multinationals within WFA membership.
For additional details regarding the survey, visit http://blog.decideware.com/wfa-decideware-scope-survey-series-1-0.