This year Sopan Shah, Chief Procurement Officer at IHG will open the ANA's Advertising Financial Management conference.
FROM MARKETING PROCUREMENT TO CPO
Back in 2012, Sopan Shah chaired the ANA Advertising Financial Conference when he was head of procurement for global advertising, marketing services, and indirect at Nestlé. Today, Sopan is chief procurement officer at InterContinental Hotels Group. His marketing procurement background gives Sopan a unique vantage point as CPO – to help marketers build brands and maximize profitability.
This session will feature Sopan’s perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; driving value beyond cost savings; and more.
As a 10 year sponsor of the AFM and a frequent contributor to on-stage member education, we encourage you to attend Sopan’s presentation, virtually (online) – he is an excellent speaker and one of the industry’s best practitioners!
See Sopan on Monday, October 5th at 3:25PM ET.
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