VJ Ratnam

Recent Posts

"We Live in Decideware & We Love It"

Posted by VJ Ratnam on Jun 3, 2019 7:45:59 PM
Topics: Scope of Work

One of the many benefits of our long engagement with the ANA’s Advertising Financial Management conference is the opportunity to meet an array of people who work in the business – representing marketing, procurement, finance and agencies.       

The WFA Global Marketer of the Year 2018 – Shortlist Announcement

Posted by VJ Ratnam on Dec 5, 2018 7:58:41 AM

The WFA recently announced that the Jury for the WFA Global Marketer of the Year selected the shortlist for this year’s award, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

Global Marketer of the Year 2018

The WFA announces the Global Marketer of the Year 2018 Award & Decideware’s Richard Benyon joins the Awards Jury

Posted by VJ Ratnam on Nov 5, 2018 10:28:59 AM

The WFA have announced its prestigious WFA Global Marketer of the Year Awards 2018 is now open to nominations.

Are You Taking Advantage of Mid-Year Agency Evaluations?

Posted by VJ Ratnam on Aug 9, 2018 11:00:38 AM

Take advantage of the summer

 

The middle of the year provides a timely opportunity to touch base with your agencies.

These Northern Hemisphere summer months offer advantages in that the speed of business is relatively a little slower.

Marketers and agency teams might have a little more time to step back, think about their client-agency relationships and complete an evaluation survey.

WFA’s "Growing Pains" article

Posted by VJ Ratnam on Jul 27, 2018 1:19:05 PM

Image result for pain babyLaura Forcetti, Global Marketing Sourcing Manager at the WFA recently posted an interesting article (Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years, WFA, 28 June 2018) about the maturation of marketing procurement, where she further highlighted opportunities for practitioners to change industry perceptions of the discipline.

Why it's so important to understand your agencies' capabilities!!!

Posted by VJ Ratnam on Aug 26, 2015 5:12:00 PM

 

One area in which we are seeing a rising level of interest is Capability Management, where large advertisers are seeking to capture the intellectual property of what specifically their agencies can do for them (i.e. the services they provide and areas they specialize in).

In the past this information has generally resided in each marketers' head, but with the involvement of procurement and the desire to optimize the portfolio of agencies, organizations are now looking to formally capture and utilize this data.

Four Best Practices to Improve Supplier Performance Scorecarding

Posted by VJ Ratnam on Aug 24, 2015 5:12:00 PM
 
 
Effective supplier performance management is more than just the best KPIs. In fact, many performance management initiatives within the supply chain are unsuccessful because they do not measure the correct data, collect it accurately or communicate it with suppliers and other internal departments.
 
Here are four strategies to focus on when creating--or fixing--your performance management program.

Four Best Practices to Improve Agency Evaluation Scorecards

Posted by VJ Ratnam on Apr 18, 2015 10:34:00 AM
 
Effective supplier performance management is more than just the best KPIs. In fact, many performance management initiatives within the supply chain are unsuccessful because they do not measure the correct data, collect it accurately or communicate it with suppliers and other internal departments.
 
Here are four strategies to focus on when creating--or fixing--your performance management program.

Agency Management Lessons from a 50 Year Client-Agency Relationship

Posted by VJ Ratnam on Mar 1, 2015 5:41:00 PM

Adweek not long ago highlighted the 50 year relationship between Publicis Groupe’s Leo Burnett and insurance giant, Allstate.

At a time when so much is written about the decline of long term client - agency relationships, this one receives plenty of interest.

The article reveals the five things Lisa Cochrane, Allstate EVP of integrated marketing and Nina Abnee, Burnett EVP of account management learnt from having survived and subsequently prospered from a difficult period in 2003.

They identify 5 important learnings to building a successful long term client – agency relationship: