Richard Benyon, CEO of Decideware, will present "Advancing the Agency Evaluation Process" in an upcoming ANA Procurement Series webinar, along with client-side input from Jim Zambito, Executive Director, Agency Relations and Finance Controller of Johnson & Johnson.
In an increasingly volatile business environment, Agency Evaluation remains a fundamental tool to build
and maintain healthy client-agency relationships. Over the last few years we have seen certain clients pushing the boundaries of their Evaluation programs. These agency management professionals are using data in more advanced ways than ever before - collaborating more directly with agencies, engaging in deeper and more robust "comment analytics" to help build meaningful action plans and provide their marketing stakeholders with very actionable insights on their relationships.
The webinar will be held on Friday, April 21 at 1:00 pm EST. In the webinar, Richard and Jim will cover both the key fundamentals of agency evaluation, along with real-life examples at the cutting-edge of relationship management programs where leading agency management professionals are engaging with their marketing colleagues and agencies.
For additional information and to register for the webinar, visit: https://www.ana.net/webinars/show/id/PRO-0421