Today we launched our new Briefing Manager video to help explain what the tool does for major advertisers.
Essentially, agencies need good briefs to do great work but they often don't receive them. And that means the creative process can be frustrating and expensive.
Briefing Manager provides a tool that marketing teams can use to write great briefs more often and more easily.
Please find the Assignment and Creative Briefing video right here:
http://www.youtube.com/watch?v=LL75HqhEhxY
Topics: Assignment Briefing
Issue 6 of the ANA's Spotlight Series brought to you by Decideware features two articles highlighting how advertisers can manage better agency performance.
The first, "Optimizing Agency Teams" describes how marketers can use agency collaboration software to ensure teams of agencies work together most effectively for the benefit of the brand.
The second, "How to Build an Effective Briefing Program" provides insights into how marketers can access software which standardizes the briefing process to ensure the quality of agency briefs are high every time.See the ANA's Spotlight on Agency Management magazine here:
http://www.ana-thoughtleadership.net/ana-thoughtleadership/2013_issue_6#pg1
Topics: Assignment Briefing
Make contact with Decideware, we’d love to hear from you. We’re happy to simply chat and explain how we help advertisers, with no obligation or sales pressure.
