Issue 6 of the ANA's Spotlight Series brought to you by Decideware features two articles highlighting how advertisers can manage better agency performance.
The first, "Optimizing Agency Teams" describes how marketers can use agency collaboration software to ensure teams of agencies work together most effectively for the benefit of the brand.
The second, "How to Build an Effective Briefing Program" provides insights into how marketers can access software which standardizes the briefing process to ensure the quality of agency briefs are high every time.See the ANA's Spotlight on Agency Management magazine here:
http://www.ana-thoughtleadership.net/ana-thoughtleadership/2013_issue_6#pg1