Decideware News

Decideware is featured in the latest edition of the ANA's SmartBrief on Marketing Leadership.

Decideware's Production Manager is the newest tool in the Agency Lifecyle Platform.

Built with input from a number of large advertisers including members of the ANA, Production Manager solves the critical issue facing advertising production managers who need to collect and assess data to optimise their production spend.

Without the right data, production managers just can't make good decisions.

With the right data, they can make informed decisions about suppliers, investments, de-coupling and re-coupling.

 The new ANA Thought Leadership magazine features 2 new articles from Decideware.

"Similar But Different, the Unique Challenges of Marketing Procurement" by Richard Benyon explores the key similarities between Marketing Procurement and Procurement – and argues that while there are distinctions in the marketing environment there are tools and techniques that can be successfully applied across both business environments.

"Making the Most of Your Production Spend" also by Richard furthers the argument that value and not lowest cost should be the goal of successful production spend management, and that access to reliable, timely production spend data is necessary to allow reliable analyses.

This latest ANA Thought Leadership magazine is distributed to 10,000+ ANA members.

Find the magazine, here: 
http://staging4.texterity.com/ana-thoughtleadership/2014_issue_06?sub_id=4RvSoUH5lAKr#pg1