Included in the June ANA issue of FORWARD is a thought-leadership article by Richard Benyon, CEO of Decideware, titled "Why the Right Scope of Work is So Important: An Effective Scope of Work Ensures the Right Work Gets Done in the Right Way".
In this article, Richard discusses how for some people, a scope of work is just an approval mechanism to get a purchase order in place so the agency can begin work. However, a well planned scope of work can provide benefits that every marketer wants: having the right team, working on the right assignments, at the right time. There are several steps that you can take to make sure you are working to set up your agencies for success:
Taking pragmatic steps to set up your agencies for success will ultimately result in better outcomes and in turn better work. This in turn can increase brand performance without negatively impacting your relationship with your agencies.
Decideware's Agency Management Solutions provides many of the world's best marketing & procurement practitioners in large advertisers with the industry's best solutions for agency selections, agency evaluations, agency briefings, production management and agency scope of work programs.