It’s fair to say that marketing procurement doesn’t always get the credit it deserves when it comes...
Under pressure to deliver ever-greater value from marketing spend, stronger client-agency partnerships aren’t just nice to have—they’re a value-generating competitive advantage.
For over 25 years we’ve been helping marketers and their agencies build more effective working relationships through structured evaluation, tailored consulting, and our unrivaled global benchmarks.
As a result of the acquisition by Volaris, Aprais will have the added strength of Decideware’s advanced agency management tools and be better equipped than ever to help marketers and agencies get more from their client-agency partnerships.
‘Marriage guidance’ for modern marketing teams
We often describe our role at Aprais as “marriage guidance” for marketers and their agencies. But this is no soft science. With more than 28,000 evaluations in our proprietary database, we bring hard evidence to the business of relationship improvement.
Our expert consultants help clients uncover the root causes of friction, unlock hidden strengths, and align teams more effectively—leading to better performance and stronger business results. These insights are drawn from over two decades of analysing what works (and what doesn’t) in some of the world’s most demanding marketing environments.
When teams work better together, brands and agencies win.
Data-backed dialogue, now with greater depth
What sets Aprais apart is our ability to compare team performance against rigorous benchmarks developed from thousands of real-world evaluations. These benchmarks provide objective context—removing subjectivity from performance conversations and helping teams focus on measurable improvements.
We can provide comparative benchmarks from the very first evaluation so you can know immediately where you stand relative to those trying to attract your team members. This covers not only practical disciplines like creative and account service but also seven behaviours that our analysis shows have the greatest impact on team performance.
Now, through our partnership with Decideware, our clients can also access leading-edge tools for agency roster management, scope of work planning, and budgeting. That means the human insight of our consultancy can now be supported by the efficiency and precision of best-in-class technology.
The result is a smarter, more connected approach to managing agency relationships—from initial scope to final evaluation.
More value, less disruption
As proven in numerous independent studies as well as our won extensive analysis, longer relationships deliver better performance. When compared with the real cost and disruption of the ‘pitch & switch’ tactic that pervades the industry, it’s better to repair than to replace.
While we’ve expanded our capabilities, our mission remains the same: to help you get the most from your agency partnerships through evidence-based consulting and data-led improvement.
Whether you use Decideware’s platforms, Aprais’ consulting, or both, you’ll benefit from a more integrated, insight-rich service built to raise the bar for your marketing performance.
Building stronger teams, together
As marketers face increasing pressure to deliver more with less, the quality of their agency relationships can be a critical lever. With Aprais and Decideware working in tandem—and the stability of Volaris’ long-term investment—our clients now have a unique opportunity to improve not just how they manage agencies, but how they perform as a team.
Because when clients and agencies collaborate better, everyone wins.
