We would like to thank Gartner Group for including Decideware in its latest "Cool Vendor in Marketing, 2012" report published April 3rd.

This is the second Gartner Cool Vendor report Decideware to feature Decideware - previously we were named as a "Cool Vendor in Procurement and Finance". This new report highlights the work we are doing to help large advertisers make substantial improvements to their marketing procurement discipline to attain spend and process efficiencies.

Key Quotes

Kimberly Collins, a leading analyst in the marketing arena, summarized her findings in an insightful phrase "Decideware helps CMOs make investment decisions".

She sees our work in the context of growing recognition by senior marketers of the importance of optimizing marketing value and the need to invest in that objective, "Decideware provides a next-generation MRM capability that helps CMOs and their advertising functions better manage their agencies and measure agency performance".

Managing the spend with marketing agencies is well known for its unique challenges, which have not perhaps been well addressed by technology vendors until now, as supported by this quote:

"However, MRM solutions do not support the level of agency management, performance assessment and skills alignment that is the hallmark of Decideware's solution."

Finally Gartner make this recommendation: "CMOs and marketing leaders with large advertising budgets and extensive agency relationships and dependencies should consider Decideware for its agency management solutions."