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logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/ad-agency.jpg</image:loc><image:caption>ad-agency</image:caption><image:title>ad-agency</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/404_action-plan.jpg</image:loc><image:caption>404_action-plan</image:caption><image:title>404_action-plan</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/ANA.jpg</image:loc><image:caption>ANA</image:caption><image:title>ANA</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/benefits-of-action-planning-after-agency-evaluations</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/boardroom_success.jpg</image:loc><image:caption>boardroom_success</image:caption><image:title>boardroom_success</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/large-Richard2.jpg</image:loc><image:caption>large-Richard2</image:caption><image:title>large-Richard2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/404_action-plan.jpg</image:loc><image:caption>404_action-plan</image:caption><image:title>404_action-plan</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/D04893_Latptop_170726.jpg</image:loc><image:caption>D04893_Latptop_170726</image:caption><image:title>D04893_Latptop_170726</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware 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Headshot</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/boardroom_success.jpg</image:loc><image:caption>boardroom_success</image:caption><image:title>boardroom_success</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Global_Image.jpg</image:loc><image:caption>Global_Image</image:caption><image:title>Global_Image</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/agency_relationship.jpg</image:loc><image:caption>agency_relationship</image:caption><image:title>agency_relationship</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/client_agency.jpg</image:loc><image:caption>client_agency</image:caption><image:title>client_agency</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Pardo%20Landscape.jpg</image:loc><image:caption>Pardo Landscape</image:caption><image:title>Pardo Landscape</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/D04893_Latptop_170726.jpg</image:loc><image:caption>D04893_Latptop_170726</image:caption><image:title>D04893_Latptop_170726</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/scope-of-work.jpg</image:loc><image:caption>scope-of-work</image:caption><image:title>scope-of-work</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/AI-Generated%20Media/Images/In%20an%20office%20environment%20teams%20work%20together%20to%20solve%20a%20problem%20The%20atmosphere%20is%20filled%20with%20warmth%20and%20encouragement%20evoking%20a%20sense%20of%20teamwork%20and.png</image:loc><image:caption>In an office environment teams work together to solve a problem The atmosphere is filled with warmth and encouragement evoking a sense of teamwork and</image:caption><image:title>In an office environment teams work together to solve a problem The atmosphere is filled with warmth and encouragement evoking a sense of teamwork and</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/advertising-agency.jpg</image:loc><image:caption>advertising-agency</image:caption><image:title>advertising-agency</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/AI-Generated%20Media/Images/A%20whiteboard%20at%20the%20front%20of%20the%20room%20is%20filled%20with%20colorful%20sticky%20notes%20and%20diagrams%20illustrating%20the%20pros%20and%20cons%20of%20retainer%20versus%20projectbased.png</image:loc><image:caption>A whiteboard at the front of the room is filled with colorful sticky notes and diagrams illustrating the pros and cons of retainer versus projectbased</image:caption><image:title>A whiteboard at the front of the room is filled with colorful sticky notes and diagrams illustrating the pros and cons of retainer versus projectbased</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/videocamera.jpg</image:loc><image:caption>videocamera</image:caption><image:title>videocamera</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decide-ware-3.jpg</image:loc><image:caption>decide-ware-3</image:caption><image:title>decide-ware-3</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/television.jpg</image:loc><image:caption>television</image:caption><image:title>television</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/relationships.jpg</image:loc><image:caption>relationships</image:caption><image:title>relationships</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/BusinessIntelligenceBanner-1.jpg</image:loc><image:caption>BusinessIntelligenceBanner-1</image:caption><image:title>BusinessIntelligenceBanner-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/value_multiplier.png</image:loc><image:caption>value_multiplier</image:caption><image:title>value_multiplier</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/black-hole.png</image:loc><image:caption>black-hole</image:caption><image:title>black-hole</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/peopleatwindow.jpg</image:loc><image:caption>peopleatwindow</image:caption><image:title>peopleatwindow</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/WFA-Toronto.jpg</image:loc><image:caption>WFA-Toronto</image:caption><image:title>WFA-Toronto</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Doors_Aprais%20blog.jpg</image:loc><image:caption>Doors_Aprais blog</image:caption><image:title>Doors_Aprais blog</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Enterprise-Logo_190322.png</image:loc><image:caption>DW04988_Enterprise-Logo_190322</image:caption><image:title>DW04988_Enterprise-Logo_190322</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/image-png-May-21-2021-06-16-17-72-PM.png</image:loc><image:caption>image-png-May-21-2021-06-16-17-72-PM</image:caption><image:title>image-png-May-21-2021-06-16-17-72-PM</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/ProcureCon%20Marketing%20EU%202020%20Part%202.png</image:loc><image:caption>ProcureCon Marketing EU 2020 Part 2</image:caption><image:title>ProcureCon Marketing EU 2020 Part 2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/My%20project-1(4).png</image:loc><image:caption>My project-1(4)</image:caption><image:title>My project-1(4)</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Logo-EAM_190403%20(002).png</image:loc><image:caption>DW04988_Logo-EAM_190403 (002)</image:caption><image:title>DW04988_Logo-EAM_190403 (002)</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/checklist.jpg</image:loc><image:caption>checklist</image:caption><image:title>checklist</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/scope-mix.png</image:loc><image:caption>scope-mix</image:caption><image:title>scope-mix</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/gdpr-flag.png</image:loc><image:caption>gdpr-flag</image:caption><image:title>gdpr-flag</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_EAM_190403%20(002).png</image:loc><image:caption>DW04988_EAM_190403 (002)</image:caption><image:title>DW04988_EAM_190403 (002)</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/what-is-missing.png</image:loc><image:caption>what-is-missing</image:caption><image:title>what-is-missing</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/film-production.jpg</image:loc><image:caption>film-production</image:caption><image:title>film-production</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/ProcureConMarketing.jpg</image:loc><image:caption>ProcureConMarketing</image:caption><image:title>ProcureConMarketing</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Procurecon_Decideware.jpg</image:loc><image:caption>Procurecon_Decideware</image:caption><image:title>Procurecon_Decideware</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Ad-Agency-1.jpg</image:loc><image:caption>Ad-Agency-1</image:caption><image:title>Ad-Agency-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/madison-ave.jpg</image:loc><image:caption>madison-ave</image:caption><image:title>madison-ave</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/onboarding.png</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Production_transparency.jpg</image:loc><image:caption>Production_transparency</image:caption><image:title>Production_transparency</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Branding/Decideware_Logos/DecidewareLogoNew.jpg</image:loc><image:caption>DecidewareLogoNew</image:caption><image:title>DecidewareLogoNew</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Screen%20Shot%202017-05-04%20at%201.41.04%20PM.png</image:loc><image:caption>Screen Shot 2017-05-04 at 1.41.04 PM</image:caption><image:title>Screen Shot 2017-05-04 at 1.41.04 PM</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Email/Portfolio_Approach.png</image:loc><image:caption>Portfolio_Approach</image:caption><image:title>Portfolio_Approach</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Decideware%20is%20proud%20to%20support%20advertisers%20and%20agencies%20to%20enable%20and%20grow%20their%20DE&amp;I%20programs%20to%20achieve%20significant%20benefits..png</image:loc><image:caption>Decideware is proud to support advertisers and agencies to enable and grow their DE&amp;I programs to achieve significant benefits.</image:caption><image:title>Decideware is proud to support advertisers and agencies to enable and grow their DE&amp;I programs to achieve significant benefits.</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Professional%20Heart%20Break_Aprais%20Blog.png</image:loc><image:caption>Professional Heart Break_Aprais Blog</image:caption><image:title>Professional Heart Break_Aprais Blog</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Production%20job%20by%20country%20pm.png</image:loc><image:caption>Production job by country pm</image:caption><image:title>Production job by country pm</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/handshake.jpg</image:loc><image:caption>handshake</image:caption><image:title>handshake</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Benchmarking-benefits.jpg</image:loc><image:caption>Benchmarking-benefits</image:caption><image:title>Benchmarking-benefits</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/survey_business.jpg</image:loc><image:caption>survey_business</image:caption><image:title>survey_business</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Spartans%20Will.jpg</image:loc><image:caption>Spartans Will</image:caption><image:title>Spartans Will</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/AI-Generated%20Media/Images/photographic%20Visualize%20a%20striking%20scene%20in%20an%20urban%20landscape%20where%20a%20confident%20businesswoman%20stands%20atop%20a%20skyscraper%20her%20silhouette%20framed%20against%20a-1.png</image:loc><image:caption>photographic Visualize a striking scene in an urban landscape where a confident businesswoman stands atop a skyscraper her silhouette framed against a-1</image:caption><image:title>photographic Visualize a striking scene in an urban landscape where a confident businesswoman stands atop a skyscraper her silhouette framed against a-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/survey.jpg</image:loc><image:caption>survey</image:caption><image:title>survey</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Penguin%20jumping.jpg</image:loc><image:caption>Penguin jumping</image:caption><image:title>Penguin jumping</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/MSU.jpg</image:loc><image:caption>MSU</image:caption><image:title>MSU</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/BI.jpeg</image:loc><image:caption>BI</image:caption><image:title>BI</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/data.jpeg</image:loc><image:caption>data</image:caption><image:title>data</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Landing_Pages/BI_eBook.jpg</image:loc><image:caption>BI_eBook</image:caption><image:title>BI_eBook</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/404_action-plan.jpg</image:loc><image:caption>404_action-plan</image:caption><image:title>404_action-plan</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/all-aboard.png</image:loc><image:caption>all-aboard</image:caption><image:title>all-aboard</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/BI.jpg</image:loc><image:caption>BI</image:caption><image:title>BI</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/image001.png</image:loc><image:caption>image001</image:caption><image:title>image001</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/16-AN1-006-Cover-0609.jpg</image:loc><image:caption>16-AN1-006-Cover-0609</image:caption><image:title>16-AN1-006-Cover-0609</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/ISBA_Production.png</image:loc><image:caption>ISBA_Production</image:caption><image:title>ISBA_Production</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/evaluation-comments.png</image:loc><image:caption>evaluation-comments</image:caption><image:title>evaluation-comments</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/global_agencies.jpg</image:loc><image:caption>global_agencies</image:caption><image:title>global_agencies</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Decideware-Billboard-970x250-1-1.jpg</image:loc><image:caption>Decideware-Billboard-970x250-1-1</image:caption><image:title>Decideware-Billboard-970x250-1-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/media.jpg</image:loc><image:caption>media</image:caption><image:title>media</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/program-relevant.png</image:loc><image:caption>program-relevant</image:caption><image:title>program-relevant</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/StockSnap_XZHBQOR9GM.jpg</image:loc><image:caption>StockSnap_XZHBQOR9GM</image:caption><image:title>StockSnap_XZHBQOR9GM</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/FOW%20pm.png</image:loc><image:caption>FOW pm</image:caption><image:title>FOW pm</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Decideware%20is%20proud%20to%20support%20advertisers%20and%20agencies%20to%20enable%20and%20grow%20their%20DE&amp;I%20programs%20to%20achieve%20significant%20benefits.-1.png</image:loc><image:caption>Decideware is proud to support advertisers and agencies to enable and grow their DE&amp;I programs to achieve significant benefits.-1</image:caption><image:title>Decideware is proud to support advertisers and agencies to enable and grow their DE&amp;I programs to achieve significant benefits.-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Logo-agency-management_180928-1.png</image:loc><image:caption>DW04988_Logo-agency-management_180928-1</image:caption><image:title>DW04988_Logo-agency-management_180928-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/handshake.jpeg</image:loc><image:caption>handshake</image:caption><image:title>handshake</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/top-10.jpg</image:loc><image:caption>top-10</image:caption><image:title>top-10</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/7%20WFA%20Partner%20Predictions%20for%202022.png</image:loc><image:caption>7 WFA Partner Predictions for 2022</image:caption><image:title>7 WFA Partner Predictions for 2022</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/ii-2017-12-newsstand-decideware-stacy-jensen-novo-nordisk-800.jpg</image:loc><image:caption>ii-2017-12-newsstand-decideware-stacy-jensen-novo-nordisk-800</image:caption><image:title>ii-2017-12-newsstand-decideware-stacy-jensen-novo-nordisk-800</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/summer.jpg</image:loc><image:caption>summer</image:caption><image:title>summer</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/stopwatch_small.jpg</image:loc><image:caption>stopwatch_small</image:caption><image:title>stopwatch_small</image:title></image:image><lastmod>2023-12-15</lastmod></url><url><loc>https://blog.decideware.com/marketing-communications-mix-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/cloud.jpg</image:loc><image:caption>cloud</image:caption><image:title>cloud</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/My%20project-1(4).png</image:loc><image:caption>My project-1(4)</image:caption><image:title>My project-1(4)</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Branding/Decideware_Logos/DW03946_DW-Advisory-Logo_150731.jpg</image:loc><image:caption>DW03946_DW-Advisory-Logo_150731</image:caption><image:title>DW03946_DW-Advisory-Logo_150731</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/film-production.jpg</image:loc><image:caption>film-production</image:caption><image:title>film-production</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Coleman%20Raymond.png</image:loc><image:caption>Coleman Raymond</image:caption><image:title>Coleman Raymond</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/is-ai-</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/brafton_images/Maintaining-relationships-with-agencies-can-be-a-challenging-task-_2253_40108322_0_14123251_500.jpg</image:loc><image:caption>Maintaining-relationships-with-agencies-can-be-a-challenging-task-_2253_40108322_0_14123251_500</image:caption><image:title>Maintaining-relationships-with-agencies-can-be-a-challenging-task-_2253_40108322_0_14123251_500</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decide-ware-3.jpg</image:loc><image:caption>decide-ware-3</image:caption><image:title>decide-ware-3</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Landing_Pages/BI_eBook.jpg</image:loc><image:caption>BI_eBook</image:caption><image:title>BI_eBook</image:title></image:image><lastmod>2020-04-17</lastmod></url><url><loc>https://blog.decideware.com/ana-afm-west-coast-committee-meeting-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/brafton_images/Centralized-data-leads-to-better-budgeting-capabilities-_2253_40111971_0_14124729_500.jpg</image:loc><image:caption>Centralized-data-leads-to-better-budgeting-capabilities-_2253_40111971_0_14124729_500</image:caption><image:title>Centralized-data-leads-to-better-budgeting-capabilities-_2253_40111971_0_14124729_500</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/scorecards-questions-best-practice-agency-evaluation-series</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/checklist.jpg</image:loc><image:caption>checklist</image:caption><image:title>checklist</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/onboarding.png</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluation.jpg</image:loc><image:caption>evaluation</image:caption><image:title>evaluation</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/survey.jpg</image:loc><image:caption>survey</image:caption><image:title>survey</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><lastmod>2019-11-15</lastmod></url><url><loc>https://blog.decideware.com/scope-of-work-process-scope-of-work-management-series-1-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Landing_Pages/Scope-of-Work-Whitepaper.jpg</image:loc><image:caption>Scope-of-Work-Whitepaper</image:caption><image:title>Scope-of-Work-Whitepaper</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/scope_management_participation.png</image:loc><image:caption>scope_management_participation</image:caption><image:title>scope_management_participation</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/retainers-or-projects</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/AI-Generated%20Media/Images/In%20an%20office%20environment%20teams%20work%20together%20to%20solve%20a%20problem%20The%20atmosphere%20is%20filled%20with%20warmth%20and%20encouragement%20evoking%20a%20sense%20of%20teamwork%20and.png</image:loc><image:caption>In an office environment teams work together to solve a problem The atmosphere is filled with warmth and encouragement evoking a sense of teamwork and</image:caption><image:title>In an office environment teams work together to solve a problem The atmosphere is filled with warmth and encouragement evoking a sense of teamwork and</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/data.jpeg</image:loc><image:caption>data</image:caption><image:title>data</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Red%20ball_Aprais%20blog.jpg</image:loc><image:caption>Red ball_Aprais blog</image:caption><image:title>Red ball_Aprais blog</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/AI-Generated%20Media/Images/A%20whiteboard%20at%20the%20front%20of%20the%20room%20is%20filled%20with%20colorful%20sticky%20notes%20and%20diagrams%20illustrating%20the%20pros%20and%20cons%20of%20retainer%20versus%20projectbased.png</image:loc><image:caption>A whiteboard at the front of the room is filled with colorful sticky notes and diagrams illustrating the pros and cons of retainer versus projectbased</image:caption><image:title>A whiteboard at the front of the room is filled with colorful sticky notes and diagrams illustrating the pros and cons of retainer versus projectbased</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><lastmod>2026-06-03</lastmod></url><url><loc>https://blog.decideware.com/is-there-a-fast-evolution-happening-in-agency-management</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/ad-agency.jpg</image:loc><image:caption>ad-agency</image:caption><image:title>ad-agency</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/image-2.png</image:loc><image:caption>image-2</image:caption><image:title>image-2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/handshake.jpg</image:loc><image:caption>handshake</image:caption><image:title>handshake</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_EAM_190403%20(002).png</image:loc><image:caption>DW04988_EAM_190403 (002)</image:caption><image:title>DW04988_EAM_190403 (002)</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/BI.jpeg</image:loc><image:caption>BI</image:caption><image:title>BI</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/a-guide-to-managing-agencies-in-these-uncertain-times</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/FOW%20pm.png</image:loc><image:caption>FOW pm</image:caption><image:title>FOW pm</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/ANA-Cover-June-695920-edited.jpg</image:loc><image:caption>ANA-Cover-June-695920-edited</image:caption><image:title>ANA-Cover-June-695920-edited</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/404_action-plan.jpg</image:loc><image:caption>404_action-plan</image:caption><image:title>404_action-plan</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/scope-of-work.jpg</image:loc><image:caption>scope-of-work</image:caption><image:title>scope-of-work</image:title></image:image><lastmod>2020-05-12</lastmod></url><url><loc>https://blog.decideware.com/client-performance-best-practice-agency-evaluation-series-6</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/rings.jpg</image:loc><image:caption>rings</image:caption><image:title>rings</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Ducksinarow_crGetty_3X2.jpg</image:loc><image:caption>Ducksinarow_crGetty_3X2</image:caption><image:title>Ducksinarow_crGetty_3X2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Logo-agency-management_180928-1.png</image:loc><image:caption>DW04988_Logo-agency-management_180928-1</image:caption><image:title>DW04988_Logo-agency-management_180928-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluation.jpg</image:loc><image:caption>evaluation</image:caption><image:title>evaluation</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/its-time-to-excel-with-business-intelligence</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Business%20Intelligence%20Example%203.jpg</image:loc><image:caption>Business Intelligence Example 3</image:caption><image:title>Business Intelligence Example 3</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Branding/Partner_Logos/Decideware_TL_Lockup.jpg</image:loc><image:caption>Decideware_TL_Lockup</image:caption><image:title>Decideware_TL_Lockup</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Business%20Intelligence%20Example%202.jpg</image:loc><image:caption>Business Intelligence Example 2</image:caption><image:title>Business Intelligence Example 2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/ISBA_Production.png</image:loc><image:caption>ISBA_Production</image:caption><image:title>ISBA_Production</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/image-png-May-21-2021-06-16-17-72-PM.png</image:loc><image:caption>image-png-May-21-2021-06-16-17-72-PM</image:caption><image:title>image-png-May-21-2021-06-16-17-72-PM</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Business%20Intelligence%20Example%201.jpg</image:loc><image:caption>Business Intelligence Example 1</image:caption><image:title>Business Intelligence Example 1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Logo-EAM_190403%20(002)-3.png</image:loc><image:caption>DW04988_Logo-EAM_190403 (002)-3</image:caption><image:title>DW04988_Logo-EAM_190403 (002)-3</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Decideware-Billboard-970x250-1-1.jpg</image:loc><image:caption>Decideware-Billboard-970x250-1-1</image:caption><image:title>Decideware-Billboard-970x250-1-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><lastmod>2022-05-09</lastmod></url><url><loc>https://blog.decideware.com/selecting-a-new-agency-3-tips-to-get-started</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/brafton_images/What-do-you-need-from-an-agency_2253_40109162_0_14121542_500-1.jpg</image:loc><image:caption>What-do-you-need-from-an-agency_2253_40109162_0_14121542_500-1</image:caption><image:title>What-do-you-need-from-an-agency_2253_40109162_0_14121542_500-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/BI_Dashboard.png</image:loc><image:caption>BI_Dashboard</image:caption><image:title>BI_Dashboard</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/image-png-May-21-2021-06-16-17-72-PM.png</image:loc><image:caption>image-png-May-21-2021-06-16-17-72-PM</image:caption><image:title>image-png-May-21-2021-06-16-17-72-PM</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Selecting%20An%20Agency.jpg</image:loc><image:caption>Selecting An Agency</image:caption><image:title>Selecting An Agency</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/fee-type.jpg</image:loc><image:caption>fee-type</image:caption><image:title>fee-type</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/performance-objectives-best-practice-agency-evalatuion-series-3-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluation.jpg</image:loc><image:caption>evaluation</image:caption><image:title>evaluation</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Logo-agency-management_180928-1.png</image:loc><image:caption>DW04988_Logo-agency-management_180928-1</image:caption><image:title>DW04988_Logo-agency-management_180928-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/ProcureCon%20Marketing%20EU%202020%20Part%202.png</image:loc><image:caption>ProcureCon Marketing EU 2020 Part 2</image:caption><image:title>ProcureCon Marketing EU 2020 Part 2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/performance-objectives.png</image:loc><image:caption>performance-objectives</image:caption><image:title>performance-objectives</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><lastmod>2019-11-15</lastmod></url><url><loc>https://blog.decideware.com/why-procurement-holds-the-key-to-better-marketing-results</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/AI-Generated%20Media/Images/In%20an%20office%20environment%20teams%20work%20together%20to%20solve%20a%20problem%20The%20atmosphere%20is%20filled%20with%20warmth%20and%20encouragement%20evoking%20a%20sense%20of%20teamwork%20and.png</image:loc><image:caption>In an office environment teams work together to solve a problem The atmosphere is filled with warmth and encouragement evoking a sense of teamwork and</image:caption><image:title>In an office environment teams work together to solve a problem The atmosphere is filled with warmth and encouragement evoking a sense of teamwork and</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/MSU.jpg</image:loc><image:caption>MSU</image:caption><image:title>MSU</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/BusinessIntelligenceBanner-1.jpg</image:loc><image:caption>BusinessIntelligenceBanner-1</image:caption><image:title>BusinessIntelligenceBanner-1</image:title></image:image><lastmod>2026-06-03</lastmod></url><url><loc>https://blog.decideware.com/wfa-decideware-scope-survey-series-3-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware 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logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Branding/Decideware_Logos/DW_logo_web_300pxls.jpg</image:loc><image:caption>DW_logo_web_300pxls</image:caption><image:title>DW_logo_web_300pxls</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/television.jpg</image:loc><image:caption>television</image:caption><image:title>television</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/applying-scope-of-work-to-deliver-value</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/madison-ave.jpg</image:loc><image:caption>madison-ave</image:caption><image:title>madison-ave</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware 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logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/performance-maximizeresults.jpg</image:loc><image:caption>performance-maximizeresults</image:caption><image:title>performance-maximizeresults</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/business-intelligence-for-agency-management</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/ana_logo.gif</image:loc><image:caption>ana_logo</image:caption><image:title>ana_logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/evaluation-comments.png</image:loc><image:caption>evaluation-comments</image:caption><image:title>evaluation-comments</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/BI.jpeg</image:loc><image:caption>BI</image:caption><image:title>BI</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluation.jpg</image:loc><image:caption>evaluation</image:caption><image:title>evaluation</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/news/decideware-featured-in-ana-smartbrief-on-marketing-leadership-0-0-4-0-0-0-0-0</loc><lastmod>2015-06-04</lastmod></url><url><loc>https://blog.decideware.com/your-scope-of-work-road-trip</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/scope-mix.png</image:loc><image:caption>scope-mix</image:caption><image:title>scope-mix</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/black-hole.png</image:loc><image:caption>black-hole</image:caption><image:title>black-hole</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/evaluation-comments.png</image:loc><image:caption>evaluation-comments</image:caption><image:title>evaluation-comments</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/what-is-missing.png</image:loc><image:caption>what-is-missing</image:caption><image:title>what-is-missing</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/managing-perform-to-maximize-results-2-0-0-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/future.jpg</image:loc><image:caption>future</image:caption><image:title>future</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/7%20WFA%20Partner%20Predictions%20for%202022.png</image:loc><image:caption>7 WFA Partner Predictions for 2022</image:caption><image:title>7 WFA Partner Predictions for 2022</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/WFA_Webinar.png</image:loc><image:caption>WFA_Webinar</image:caption><image:title>WFA_Webinar</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Landing_Pages/B2C_Article.png</image:loc><image:caption>B2C_Article</image:caption><image:title>B2C_Article</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/ana-business-intelligence-journey-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/money.jpg</image:loc><image:caption>money</image:caption><image:title>money</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/gdpr-flag.png</image:loc><image:caption>gdpr-flag</image:caption><image:title>gdpr-flag</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/client-agency-relationship-0-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Landing_Pages/B2C_Article.png</image:loc><image:caption>B2C_Article</image:caption><image:title>B2C_Article</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/focus_group.jpg</image:loc><image:caption>focus_group</image:caption><image:title>focus_group</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/relationships.jpg</image:loc><image:caption>relationships</image:caption><image:title>relationships</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Decideware%20is%20proud%20to%20support%20advertisers%20and%20agencies%20to%20enable%20and%20grow%20their%20DE&amp;I%20programs%20to%20achieve%20significant%20benefits.-1.png</image:loc><image:caption>Decideware is proud to support advertisers and agencies to enable and grow their DE&amp;I programs to achieve significant benefits.-1</image:caption><image:title>Decideware is proud to support advertisers and 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logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/WFA_Webinar.png</image:loc><image:caption>WFA_Webinar</image:caption><image:title>WFA_Webinar</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluate.jpg</image:loc><image:caption>evaluate</image:caption><image:title>evaluate</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware 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logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/fee-type.jpg</image:loc><image:caption>fee-type</image:caption><image:title>fee-type</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/16-AN1-006-Cover-0609.jpg</image:loc><image:caption>16-AN1-006-Cover-0609</image:caption><image:title>16-AN1-006-Cover-0609</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/quote_teddy_roosevelt.jpg</image:loc><image:caption>quote_teddy_roosevelt</image:caption><image:title>quote_teddy_roosevelt</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/the-courage-to-challenge</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Penguin%20jumping.jpg</image:loc><image:caption>Penguin jumping</image:caption><image:title>Penguin jumping</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/AI-Generated%20Media/Images/In%20an%20office%20environment%20teams%20work%20together%20to%20solve%20a%20problem%20The%20atmosphere%20is%20filled%20with%20warmth%20and%20encouragement%20evoking%20a%20sense%20of%20teamwork%20and.png</image:loc><image:caption>In an office environment teams work together to solve a problem The atmosphere is filled with warmth and encouragement evoking a sense of teamwork and</image:caption><image:title>In an office environment teams work together to solve a problem The atmosphere is filled with warmth and encouragement evoking a sense of teamwork and</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/High%20jump_Aprais%20blog.jpg</image:loc><image:caption>High jump_Aprais blog</image:caption><image:title>High jump_Aprais blog</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/AI-Generated%20Media/Images/A%20whiteboard%20at%20the%20front%20of%20the%20room%20is%20filled%20with%20colorful%20sticky%20notes%20and%20diagrams%20illustrating%20the%20pros%20and%20cons%20of%20retainer%20versus%20projectbased.png</image:loc><image:caption>A whiteboard at the front of the room is filled with colorful sticky notes and diagrams illustrating the pros and cons of retainer versus projectbased</image:caption><image:title>A whiteboard at the front of the room is filled with colorful sticky notes and diagrams illustrating the pros and cons of retainer versus projectbased</image:title></image:image><lastmod>2026-06-03</lastmod></url><url><loc>https://blog.decideware.com/marketing-procurement-2014-ana-thought-leadership-magazine</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/ProcureCon%20Marketing%20EU%202020%20Part%202.png</image:loc><image:caption>ProcureCon Marketing EU 2020 Part 2</image:caption><image:title>ProcureCon Marketing EU 2020 Part 2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/green-dragon.jpg</image:loc><image:caption>green-dragon</image:caption><image:title>green-dragon</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/ANA_magazine.png</image:loc><image:caption>ANA_magazine</image:caption><image:title>ANA_magazine</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Procurecon_Decideware.jpg</image:loc><image:caption>Procurecon_Decideware</image:caption><image:title>Procurecon_Decideware</image:title></image:image><lastmod>2019-11-15</lastmod></url><url><loc>https://blog.decideware.com/marketer-participation-best-practice-agency-evaluation-series-4</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluation.jpg</image:loc><image:caption>evaluation</image:caption><image:title>evaluation</image:title></image:image><lastmod>2019-11-15</lastmod></url><url><loc>https://blog.decideware.com/valuable-reporting-best-practice-agency-evaluation-series-8</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluation.jpg</image:loc><image:caption>evaluation</image:caption><image:title>evaluation</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Logo-agency-management_180928-1.png</image:loc><image:caption>DW04988_Logo-agency-management_180928-1</image:caption><image:title>DW04988_Logo-agency-management_180928-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Branding/Decideware_Logos/DecidewareLogoNew.jpg</image:loc><image:caption>DecidewareLogoNew</image:caption><image:title>DecidewareLogoNew</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/aaaa-agency-compensation-its-all-about-the-money</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/aaaa.jpg</image:loc><image:caption>aaaa</image:caption><image:title>aaaa</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluate.jpg</image:loc><image:caption>evaluate</image:caption><image:title>evaluate</image:title></image:image><lastmod>2019-11-15</lastmod></url><url><loc>https://blog.decideware.com/using-360-degree-feedback-as-part-of-your-agency-evaluation-program</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Evaluation2.png</image:loc><image:caption>Evaluation2</image:caption><image:title>Evaluation2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Developing.png</image:loc><image:caption>Developing</image:caption><image:title>Developing</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/scope-of-work.jpg</image:loc><image:caption>scope-of-work</image:caption><image:title>scope-of-work</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Software.png</image:loc><image:caption>Software</image:caption><image:title>Software</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Logo-agency-management_180928-1.png</image:loc><image:caption>DW04988_Logo-agency-management_180928-1</image:caption><image:title>DW04988_Logo-agency-management_180928-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/relationshipmatrix.jpg</image:loc><image:caption>relationshipmatrix</image:caption><image:title>relationshipmatrix</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Solutions.png</image:loc><image:caption>Solutions</image:caption><image:title>Solutions</image:title></image:image><lastmod>2020-06-21</lastmod></url><url><loc>https://blog.decideware.com/brand-strategies-affecting-agency-landscape-5-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Landing_Pages/B2C_Article.png</image:loc><image:caption>B2C_Article</image:caption><image:title>B2C_Article</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/MSU.jpg</image:loc><image:caption>MSU</image:caption><image:title>MSU</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/fee-type.jpg</image:loc><image:caption>fee-type</image:caption><image:title>fee-type</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/data.jpeg</image:loc><image:caption>data</image:caption><image:title>data</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/designing-implementing-global-scope-program</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Global_Image.jpg</image:loc><image:caption>Global_Image</image:caption><image:title>Global_Image</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Web-zorina.jpg</image:loc><image:caption>Web-zorina</image:caption><image:title>Web-zorina</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/BI.jpg</image:loc><image:caption>BI</image:caption><image:title>BI</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/scope-of-work.jpg</image:loc><image:caption>scope-of-work</image:caption><image:title>scope-of-work</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/television.jpg</image:loc><image:caption>television</image:caption><image:title>television</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/actual-benefits-of-performance-evaluation-programs</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware 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logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/stopwatch_small.jpg</image:loc><image:caption>stopwatch_small</image:caption><image:title>stopwatch_small</image:title></image:image><lastmod>2022-04-27</lastmod></url><url><loc>https://blog.decideware.com/agency-management-november-key-articles</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/television.jpg</image:loc><image:caption>television</image:caption><image:title>television</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Branding/Decideware_Logos/DW_logo_web_300pxls.jpg</image:loc><image:caption>DW_logo_web_300pxls</image:caption><image:title>DW_logo_web_300pxls</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/madison-ave.jpg</image:loc><image:caption>madison-ave</image:caption><image:title>madison-ave</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/gdpr-flag.png</image:loc><image:caption>gdpr-flag</image:caption><image:title>gdpr-flag</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware 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2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><lastmod>2022-05-09</lastmod></url><url><loc>https://blog.decideware.com/decideware-agency-partner-focus-group</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/focus_group.jpg</image:loc><image:caption>focus_group</image:caption><image:title>focus_group</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/D04893_Latptop_170726.jpg</image:loc><image:caption>D04893_Latptop_170726</image:caption><image:title>D04893_Latptop_170726</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Ed%20McFadden%20Headshot.jpg</image:loc><image:caption>Ed McFadden Headshot</image:caption><image:title>Ed McFadden Headshot</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/StockSnap_XZHBQOR9GM.jpg</image:loc><image:caption>StockSnap_XZHBQOR9GM</image:caption><image:title>StockSnap_XZHBQOR9GM</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/brands-commit-to-diversity-equity-and-inclusion</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/MSU.jpg</image:loc><image:caption>MSU</image:caption><image:title>MSU</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Decideware%20is%20proud%20to%20support%20advertisers%20and%20agencies%20to%20enable%20and%20grow%20their%20DE&amp;I%20programs%20to%20achieve%20significant%20benefits..png</image:loc><image:caption>Decideware is proud to support advertisers and agencies to enable and grow their DE&amp;I programs to achieve significant benefits.</image:caption><image:title>Decideware is proud to support advertisers and agencies to enable and grow their DE&amp;I programs to achieve significant benefits.</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Ed%20McFadden%20Headshot.jpg</image:loc><image:caption>Ed McFadden Headshot</image:caption><image:title>Ed McFadden Headshot</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/success.jpg</image:loc><image:caption>success</image:caption><image:title>success</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/image-png-May-30-2021-11-50-31-20-PM.png</image:loc><image:caption>image-png-May-30-2021-11-50-31-20-PM</image:caption><image:title>image-png-May-30-2021-11-50-31-20-PM</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/image-png-May-30-2021-11-50-05-38-PM.png</image:loc><image:caption>image-png-May-30-2021-11-50-05-38-PM</image:caption><image:title>image-png-May-30-2021-11-50-05-38-PM</image:title></image:image><lastmod>2022-05-09</lastmod></url><url><loc>https://blog.decideware.com/icymi-decideware-webinar-key-takeaways-martech-implementations</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Pardo%20Landscape.jpg</image:loc><image:caption>Pardo Landscape</image:caption><image:title>Pardo Landscape</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Spartans%20Will.jpg</image:loc><image:caption>Spartans Will</image:caption><image:title>Spartans Will</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/My%20project-1(4).png</image:loc><image:caption>My project-1(4)</image:caption><image:title>My project-1(4)</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Ed%20McFadden%20Headshot.jpg</image:loc><image:caption>Ed McFadden Headshot</image:caption><image:title>Ed McFadden Headshot</image:title></image:image><lastmod>2024-09-03</lastmod></url><url><loc>https://blog.decideware.com/decideware-presents-ana-course-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluation.jpg</image:loc><image:caption>evaluation</image:caption><image:title>evaluation</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/savings.jpg</image:loc><image:caption>savings</image:caption><image:title>savings</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Landing_Pages/Scope-of-Work-Whitepaper.jpg</image:loc><image:caption>Scope-of-Work-Whitepaper</image:caption><image:title>Scope-of-Work-Whitepaper</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/boardroom_success.jpg</image:loc><image:caption>boardroom_success</image:caption><image:title>boardroom_success</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/are-you-taking-advantage-of-mid-year-agency-evaluations</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/scope-of-work.jpg</image:loc><image:caption>scope-of-work</image:caption><image:title>scope-of-work</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/scope-mix.png</image:loc><image:caption>scope-mix</image:caption><image:title>scope-mix</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/summer.jpg</image:loc><image:caption>summer</image:caption><image:title>summer</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/agency-management-april-key-articles</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/madison-ave.jpg</image:loc><image:caption>madison-ave</image:caption><image:title>madison-ave</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/Benchmarking-benefits.jpg</image:loc><image:caption>Benchmarking-benefits</image:caption><image:title>Benchmarking-benefits</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/peopleatwindow.jpg</image:loc><image:caption>peopleatwindow</image:caption><image:title>peopleatwindow</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/client_agency.jpg</image:loc><image:caption>client_agency</image:caption><image:title>client_agency</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/bi-procurecon-digital-marketing-services-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decide-ware-4.jpg</image:loc><image:caption>decide-ware-4</image:caption><image:title>decide-ware-4</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Logo-EAM_190403%20(002).png</image:loc><image:caption>DW04988_Logo-EAM_190403 (002)</image:caption><image:title>DW04988_Logo-EAM_190403 (002)</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Branding/Decideware_Logos/DecidewareLogoNew.jpg</image:loc><image:caption>DecidewareLogoNew</image:caption><image:title>DecidewareLogoNew</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/green-dragon.jpg</image:loc><image:caption>green-dragon</image:caption><image:title>green-dragon</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Branding/Partner_Logos/pcon-dm-logo-color.png</image:loc><image:caption>pcon-dm-logo-color</image:caption><image:title>pcon-dm-logo-color</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/scope-of-work-the-right-team-on-the-right-business</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/FOW%20pm.png</image:loc><image:caption>FOW pm</image:caption><image:title>FOW pm</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Service%20Value%20Matrix.png</image:loc><image:caption>Service Value Matrix</image:caption><image:title>Service Value Matrix</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Email/Portfolio_Approach.png</image:loc><image:caption>Portfolio_Approach</image:caption><image:title>Portfolio_Approach</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Fee.png</image:loc><image:caption>Fee</image:caption><image:title>Fee</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/scope-mix.png</image:loc><image:caption>scope-mix</image:caption><image:title>scope-mix</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Getting%20the%20best%20resource%20plan.png</image:loc><image:caption>Getting the best resource plan</image:caption><image:title>Getting the best resource plan</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Resource-Mix.jpeg</image:loc><image:caption>Resource-Mix</image:caption><image:title>Resource-Mix</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Dashboards%20provide%20powerful%20views%20of%20scope%20data.png</image:loc><image:caption>Dashboards provide powerful views of scope data</image:caption><image:title>Dashboards provide powerful views of scope data</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW03969_Strategic-Partners-Lockup_170920.1%20WFA%20DW-1.jpg</image:loc><image:caption>DW03969_Strategic-Partners-Lockup_170920.1 WFA DW-1</image:caption><image:title>DW03969_Strategic-Partners-Lockup_170920.1 WFA DW-1</image:title></image:image><lastmod>2022-05-18</lastmod></url><url><loc>https://blog.decideware.com/writing-action-oriented-comments-0</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/boardroom_success.jpg</image:loc><image:caption>boardroom_success</image:caption><image:title>boardroom_success</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/film-production.jpg</image:loc><image:caption>film-production</image:caption><image:title>film-production</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/comments_2.jpg</image:loc><image:caption>comments_2</image:caption><image:title>comments_2</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/evaluation-comments.png</image:loc><image:caption>evaluation-comments</image:caption><image:title>evaluation-comments</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/quote_teddy_roosevelt.jpg</image:loc><image:caption>quote_teddy_roosevelt</image:caption><image:title>quote_teddy_roosevelt</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/agency-management-october-key-articles</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Branding/Decideware_Logos/DW_logo_web_300pxls.jpg</image:loc><image:caption>DW_logo_web_300pxls</image:caption><image:title>DW_logo_web_300pxls</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/advertising-agency.jpg</image:loc><image:caption>advertising-agency</image:caption><image:title>advertising-agency</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/client_agency.jpg</image:loc><image:caption>client_agency</image:caption><image:title>client_agency</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/peopleatwindow.jpg</image:loc><image:caption>peopleatwindow</image:caption><image:title>peopleatwindow</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/gdpr-flag.png</image:loc><image:caption>gdpr-flag</image:caption><image:title>gdpr-flag</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><lastmod>2019-11-14</lastmod></url><url><loc>https://blog.decideware.com/applying-performance-management-techniques-to-agency-evaluation</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/performance-maximizeresults.jpg</image:loc><image:caption>performance-maximizeresults</image:caption><image:title>performance-maximizeresults</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/future.jpg</image:loc><image:caption>future</image:caption><image:title>future</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/dashboard-high-512.png</image:loc><image:caption>dashboard-high-512</image:caption><image:title>dashboard-high-512</image:title></image:image><lastmod>2019-11-15</lastmod></url><url><loc>https://blog.decideware.com/actionable-outcomes-best-practice-agency-evaluation-series-9</loc><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/DW04988_Logo-agency-management_180928-1.png</image:loc><image:caption>DW04988_Logo-agency-management_180928-1</image:caption><image:title>DW04988_Logo-agency-management_180928-1</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware logo</image:caption><image:title>decideware-logo-reverse</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/evaluation.jpg</image:loc><image:caption>evaluation</image:caption><image:title>evaluation</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo.png</image:loc><image:caption>Decideware 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logo</image:caption><image:title>decideware-logo</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Landing_Pages/B2C_Article.png</image:loc><image:caption>B2C_Article</image:caption><image:title>B2C_Article</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/Blog/image001.png</image:loc><image:caption>image001</image:caption><image:title>image001</image:title></image:image><image:image><image:loc>https://491618.fs1.hubspotusercontent-na1.net/hubfs/491618/decideware-logo-reverse.png</image:loc><image:caption>Decideware 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