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Decideware & ANA: Managing Agency Relationships in 2023

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Posted by Joseph Herrada on Jan 24, 2023 1:52:17 PM

DW ANA BANNER-1

After 12 years partnered with the Association of National Advertisers (ANA), Decideware is excited to continue strategic partnership throughout 2023. Look for us at the ANA’s Advertising Financial Management (AFM) conference in beautiful Phoenix, AZ this April. Jam-packed with outstanding speakers and topics, this is one agency management/procurement conference you won’t want to miss.

2023 will mark year #2 returning to in-person ANA events around the USA. COVID-19’s grip on how we gather and share ideas seems to be loosening – but the effects of COVID-19 on our work, local, and national communities can still be felt today. This year will likely bring a further economic recession, the latest wave of tumultuous global economic evolution into the 2020s. For these reasons, this year we are especially proud to sponsor ANA AFM, a place for marketing procurement & agency management professionals to share creative ways to bring value to their organizations.

At Decideware, we believe that the client-agency relationship is inherently one built on value, innovation, creativity, and, when done correctly, trust. As we work through the challenges of 2023 and beyond, it is important to remember that these relationships are a two-way street; work with your strategic partners to find mutual success and your brands will grow sustainably for years to come.

Join us on-site at ANA AFM 2023 this April 30th – May 3rd in Phoenix, AZ. Follow the link below for registration & housing details. Don’t forget to let us know if you’ll be able to make the journey out!

 

ANA AFM Event Information:

www.ana.net/content/show/id/ms-afm-apr23

 

For more information how Decideware helps large advertisers manage their strategic agency partners, visit:

www.decideware.com