Marketing and procurement teams engage us to provide solutions to address workflow, efficiency, relationship and ROI objectives. Our direct clients are executives in the Marketing and Procurement function, who ultimately work to the CMO and CPO.


Decideware's clients include many leading and well-known advertisers across many industrial sectors, including:

Automotive, Banking & Finance, Oil & Energy, Consumer Goods, Healthcare, Industrial Goods, Services, Technology, Utilities and others.


We work with global marketing & procurement teams, where they are charged with improving agency relationships, performance, processes and ROI.


Decideware has approximately $1.2 billion in approved Scope of Work fees, 35,700 relationships evaluated and over 29,500 active marketing and agency users.


Our clients each have their own marketing & procurement objectives, advertising spend, agency rosters and procurement resourcing so we work to develop custom solutions which are adjusted to requirements as engagements evolve over time.


For a complete client list, please contact Steven Wales at

Case studies

Decideware provides custom solutions to help you manage your agencies for
greater mutual success.

Resource Mix Case Study

A Marketing Procurement Manager of a well known advertiser reached out to Decideware to obtain more visibility to the resource mix of their agencies.

Working with our client to fully understand their needs and questions they had, Decideware was able to use our Business Intelligence solution to provide clear answers to our client's questions. Through Decideware BI, we were able to show the mix of seniority of resources for each agency on a global basis. We were also able to indicate the complexity of the work being undertaken (e.g. Origination vs Adaptation vs Localization) and also overlay the proposed blended rate.

The result?

Our client was able to fully understand which deliverables have too senior a mix of agency staff on them, based on the fact that they are low complexity work.  They also were able to determine if the rates were in line with expections and should they make some adjustments to optimize the mix of resources.

Download our Scope of Work Innovation Paper

Whitepaper: Beyond Cost and Rates