Marketing and procurement teams engage us to provide solutions to address workflow, efficiency, relationship and ROI objectives. Our direct clients are executives in the Marketing and Procurement function, who ultimately work to the CMO and CPO.


Decideware's clients include many leading and well-known advertisers across many industrial sectors, including:

Automotive, Banking & Finance, Oil & Energy, Consumer Goods, Healthcare, Industrial Goods, Services, Technology, Utilities and others.


We work with global marketing & procurement teams, where they are charged with improving agency relationships, performance, processes and ROI.


Decideware has approximately $1.2 billion in approved Scope of Work fees, 35,700 relationships evaluated and over 29,500 active marketing and agency users.


Our clients each have their own marketing & procurement objectives, advertising spend, agency rosters and procurement resourcing so we work to develop custom solutions which are adjusted to requirements as engagements evolve over time.


For a complete client list, please contact Steven Wales at

Case studies

Decideware provides custom solutions to help you manage your agencies for
greater mutual success.

Evaluation Action Planning Case Study

Mariana, an agency management director for a leading pharmaceutical company, needed to uncover key issues from their latest annual agency evaluation. Mariana wanted to address the business question of whether there were any performance issues that could impact brand performance.

To address this question, a dashboard was created showing the distribution of ratings for all agencies on the latest evaluation across the criteria; strategy, creative, account management and financial. In addition, the agency self-assessment score was overlaid, to highlight any gaps in perceptions.

Using the dashboard, Mariana quickly identified underperforming agencies and immediately put an action plan in place. She also identified the agencies that had “blind-spots”, where their self-assessment scores showed that they may not be aware of their need to improve.

This insight allowed Mariana to implement urgent action plan for one of the lead agencies, which lead to significant performance improvements and in turn stronger brand results.

Download our 360 Agency Evaluation Whitepaper

Whitepaper: Using 360 Feedback as Part of Your Agency Evaluation Program