Marketing and procurement teams engage us to provide solutions to address workflow, efficiency, relationship and ROI objectives. Our direct clients are executives in the Marketing and Procurement function, who ultimately work to the CMO and CPO.


Decideware's clients include many leading and well-known advertisers across many industrial sectors, including:

Automotive, Banking & Finance, Oil & Energy, Consumer Goods, Healthcare, Industrial Goods, Services, Technology, Utilities and others.


We work with global marketing & procurement teams, where they are charged with improving agency relationships, performance, processes and ROI.


Decideware has approximately $1.2 billion in approved Scope of Work fees, 35,700 relationships evaluated and over 29,500 active marketing and agency users.


Our clients each have their own marketing & procurement objectives, advertising spend, agency rosters and procurement resourcing so we work to develop custom solutions which are adjusted to requirements as engagements evolve over time.


For a complete client list, please contact Steven Wales at

Case studies

Decideware provides custom solutions to help you manage your agencies for
greater mutual success.

Agency Evaluation Case Study

Our client, a medium sized advertiser in the US, first engaged us 4 years ago, adopting the Evaluation Manager module to underpin their agency management program. At first the coverage was national, but as the company expanded internationally, we scaled the system to meet that requirement.

More recently they added the Scope Manager module on a global scale to underpin their scope management program.

In combination, the two modules help this fast moving company to grow their agency management programs, to identify savings to re-invest in the brands, and to improve how they manage performance of every agency, everywhere.

Download our Agency Evaluation Whitepaper

Whitepaper: Best Practice Agency Relationship Evaluations