As part of the Scope of Work survey, the WFA & Decideware explored the entire Scope of Work process, including skills gap, approval, budget, rate cards and process standardization. Below is a summary by the WFA of peer recommendations regarding Scope of Work management:
What recommendations/ watch-outs would you give to peers managing the SOW process?
For more information please contact Steve Lightfoot email@example.com
The World Federation of Advertisers, in conjunction with Decideware, conducted a survey to provide a better understanding of how major advertisers manage their scope of work programs.
The survey was conducted as a partnership between the WFA and Decideware in early summer 2014. Nineteen companies took part in this global research with responses coming mainly from marketing sourcing specialists. Whilst results are not statistically relevant, they are indicative of the thoughts and actions of global multinationals within WFA membership.
For additional details regarding the survey, please visit: http://blog.decideware.com/wfa-decideware-scope-survey-series-1-0.