As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, including rate cards. We looked to explore rate card usage as well as the level of detail agencies provide for cost. Below are the results as well as commentary from the WFA regarding the findings:
Have you negotiated rate cards on the following?
At what level of detail do you ask you agency to provide their costs?
The World Federation of Advertisers, in conjunction with Decideware, conducted a survey to provide a better understanding of how major advertisers manage their scope of work programs.
The survey was conducted as a partnership between the WFA and Decideware in early summer 2014. Nineteen companies took part in this global research with responses coming mainly from marketing sourcing specialists. While results are not statistically relevant, they are indicative of the thoughts and actions of global multinationals within WFA membership.
For additional details regarding this survey, please visit: http://blog.decideware.com/wfa-decideware-scope-survey-series-1-0.