As part of the Scope of Work survey, the WFA & Decideware explored the overall Scope of Work process, including the scope approval process. Below are the results as well as commentary from the WFA regarding the findings:
What are the duration types on your scopes throughout a fiscal year?
Typically, how long does it take to get an original Scope approved?
At what point does an Agency have the ability to begin work?
After a Scope has been approved, at what point is a revised Scope required?
The World Federation of Advertisers, in conjunction with Decideware, conducted a survey to provide a better understanding of how major advertisers manage their scope of work programs.
The survey was conducted as a partnership between the WFA and Decideware in early summer 2014. Nineteen companies took part in this global research with responses coming mainly from marketing sourcing specialists. Whilst results are not statistically relevant, they are indicative of the thoughts and actions of global multinationals within WFA membership.
For additional details regarding this survey, please visit: http://blog.decideware.com/wfa-decideware-scope-survey-series-1-0.