As part of the Scope of Work survey, the WFA & Decideware explored the Scope of Work process, as well as overall participation. We also wanted to look at the role Marketing Procurement's involvement in this area. Below are the results as well as commentary from the WFA regarding the findings:
Scope of Work Process & Participation
Who owns the SOW management process?
- Responses point to a split in the approach taken by members.
- Although 50% rely on marketing to manage the SOW workflow, as many as a third leave this to marketing procurement.
- Over time we will see how this evolves, but for now we can see that ownership of this process has no clear trend.