Decideware recently published a Q&A article, "Stacy Jensen on Scopes of Work, Agency Performance, Breaking Down Silos and More" in the Industry Insights section of the ANA's Marketing Knowledge Center.
The article discusses how one company, Novo Nordisk, gained insights needed for spend optimization by moving to a standardized method of managing annual plans; while a formal agency evaluation program has driven improvements in agency performance. These key benefits are significant on their own, but together they assist in unlocking the coveted ROI in agency relationships.
A sound scope of work is the backbone of any business. Ensuring that the implementation and management of the scope are done properly allows a business to optimize spend. If a scope of work is the foundation, then agency partners are part of the building blocks. Managing the relationship with agency partners through meaningful evaluation serves as the key to maximizing the marketing investment.
If both of these elements to marketing success are done in harmony, the outcome can be hugely beneficial. Some of the key elements discussed in the article include:
To read the article in its entirety visit Stacy Jensen of Novo Nordisk on Scopes of Work, Agency Performance, Breaking Down Silos, and More.
(Not an ANA member? Contact Decideware at firstname.lastname@example.org for a full copy of the article.)
Decideware's Agency Management Solutions provides many of the world's best marketing & procurement practitioners in large advertisers with the industry's best solutions for agency selections, agency evaluations, agency briefings, production management and agency scope of work programs.