Many of our clients these days set specific performance objectives for the year. They are often integral to incentive compensation calculations and payments. However, a common frustration is that the relationship evaluation program cannot accommodate measurement of performance against the set objectives. Nor include their level of achievement as a component of the overall outcome.
Advertisers with best practice relationship evaluation programs have found ways to include performance objectives i.e. the setting of objectives and the “scoring” of achievement of them. Some tips we have learnt:-
The relationship evaluation program must accommodate specific performance objectives. The objectives– and their relative importance – should be clearly delineated.