The ProcureCon Marketing conference will take place from November 28-30, 2017 at the New Orleans Marriott.
Stacy Jensen, Sr. Manager, Agency Alliance Management, NovoNordisk and Decideware's CEO, Richard Benyon, will present "A Programmatic Approach to Managing Agency Relationships". Client-side agency management /marketing procurement professionals have two key processes that they can use to improve agency performance and in turn marketing ROI. Stacy and Richard will discuss how the two in combination provide a highly effective continuous improvement loop:
For additional information and to register for the conference, visit: https://procurecondm.wbresearch.com/
Decideware's Agency Management Solutions provides many of the world's best marketing & procurement practitioners in large advertisers with the industry's best solutions for agency selections, agency evaluations, agency briefings, production management and agency scope of work programs.