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VJ Ratnam

Recent Posts

The WFA have announced its prestigious WFA Global Marketer of the Year Awards 2018 is now open to nominations.

Take advantage of the summer

The middle of the year provides a timely opportunity to touch base with your agencies.

WFA’s "Growing Pains" article

Image result for pain babyLaura Forcetti, Global Marketing Sourcing Manager at the WFA recently posted an interesting article (Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years, WFA, 28 June 2018) about the maturation of marketing procurement, where she further highlighted opportunities for practitioners to change industry perceptions of the discipline.

Happy Holidays from Decideware

As 2015 comes to a close, Decideware would like to wish you all a wonderful and safe holiday season.

Decideware has had a busy of year of growth, new product releases and improvements, and we look forward to a productive 2016 in partnership with our clients.

 

One area in which we are seeing a rising level of interest is Capability Management, where large advertisers are seeking to capture the intellectual property of what specifically their agencies can do for them (i.e. the services they provide and areas they specialize in).

In the past this information has generally resided in each marketers' head, but with the involvement of procurement and the desire to optimize the portfolio of agencies, organizations are now looking to formally capture and utilize this data.

Effective supplier performance management is more than just the best KPIs. In fact, many performance management initiatives within the supply chain are unsuccessful because they do not measure the correct data, collect it accurately or communicate it with suppliers and other internal departments.
 
Here are four strategies to focus on when creating--or fixing--your performance management program.
Effective supplier performance management is more than just the best KPIs. In fact, many performance management initiatives within the supply chain are unsuccessful because they do not measure the correct data, collect it accurately or communicate it with suppliers and other internal departments.
Here are four strategies to focus on when creating--or fixing--your performance management program.

Adweek not long ago highlighted the 50 year relationship between Publicis Groupe’s Leo Burnett and insurance giant, Allstate.

At a time when so much is written about the decline of long term client - agency relationships, this one receives plenty of interest.

The article reveals the five things Lisa Cochrane, Allstate EVP of integrated marketing and Nina Abnee, Burnett EVP of account management learnt from having survived and subsequently prospered from a difficult period in 2003.

They identify 5 important learnings to building a successful long term client – agency relationship: