The ANA West Coast Joint Production Management and Advertising Financial Management meeting will...
The West Coast chapter of the ANA's joint Production and Advertising Financial Management Committees will be taking place on February 22-23rd at Warner Bros, Los Angeles.
Decideware's CRO, Steven Wales, will present "Practical Steps to Gain Control of your Production Spend".
In his presentation, Steven will draw from most recent industry news and his experience working with some of the largest advertisers, to share three practical steps that advertisers can take to gain control of their production spend. The result? An opportunity for advertisers to gain the much needed "transparency" that everyone is seeking.
Decideware is also pleased to host the networking dinner for both the Production and Advertising Financial Management West Coast Chapter Committee Members.
For additional information regarding the show, please visit: 2017 ANA Production Committee Meeting
Below is a link to article in the 2014 ANA Magazine that was written by Richard Benyon, CEO of Decideware. In this article, "Making the Most of Your Production Spend", Richard emphasizes that value and not the lowest cost should be the goal of successful production spend management, and that access to reliable, timely production spend data is necessary to allow reliable analyses.
