Entries from May 1, 2007 - June 1, 2007
ANA's Client-Agency Forum
The annual Association of National Advertisers (ANA) Agency / Client forum will be held this year on 19 July in New York.
The focus of this year's forum is detailed, as such:
" The challenge in 2007 and beyond is that agencies must push their clients — in high-impact, measurable ways — to build brand excitement, brand momentum, brand loyalty, brand equity and, most importantly, brand business. Accomplishing this will require agencies to devise brilliant brand management strategies; conceive big, game-changing ideas; and execute with superior creativity and innovative media plans. " Source: ANA.net
Decideware
1 Reference
Advertising Agency Evaluation
Major marketers...
invest very significant resources in their communication spend. Processes to manage ad' agency business relationships and performance is rapidly evolving as better techniques and technologies become available to capture, anlayse and distribute both quantitative and qualitative data.
Marketing industry bodies...
are continually developing new resources to assist marketers to manage their agency relationships and performance. Advertising industry bodies include, the Association of National Advertisers (ANA), ISBA - 'The Voice of British Advertisers' and the Australian Association of National Advertisers (AANA).